Plum Semi-Permanent Hair Colour - 88ml Tub

Just tried the plum dye. Is a dark purple with a strong blue undertone. I put it on my own hair which is medium brown ( going grey) on top of an existing purple/red permanent colour. I have included a photo of my before colour. I left it on for an hour (on clean dry hair) then washed out, conditioned and dried. It has gone a very dark colour all over. It has taken well on the roots too. I can't get the photos to pick it up right but my hair has a bright purple glow when the light catches my hair. I really like it. I think it will fade to a nice shade. It looks dark blue/purple. I think I will experiment with some of the other purple and red shades next time. Fun to try out. Will let you know how this goes after a few washes. Warning: this stuff really stains you hands and plastics when washing out. I found it messier than normal hair dyes. Would still use again though.

I love directions hair colour, and I have been using it for over 20 years. All directions colours can be mixed with other directions colours to make your own ideal shade. I currently have plum and dark tulip mixed together at the back of my head, and deep purple at the front. They complement each other so well! The colours last well on my non bleached hair (naturally mid blonde). I wash with cool water to help my colour stay longer. Hot water and strong shampoo like anti dandruff types help remove colour. It is really easy to use! You just wash your hair with a strong cleansing shampoo, and for best results I find drying my hair first helps it last longer on me. I then use a small tint brush and put it on my hair where I want it. I wrap my hair with a plastic bag and then forget about it for a couple of hours. Watch TV, do dishes, read a book... then I rinse it off with cool water until the water runs clear. I make sure to pay attention to rub my roots while rinsing. No shampoo is required at that point, and itbis really conditioning and my hair always feels in great condition after using it! Love this dye, and their commitment to using vegan ingredients (I have allergies) and not testing on animals.

Okay, so I received the pot and opened up to a stunning rich plum purple colour. It looks dark but don`t let that put you off. I first prepped my hair by using the Direction pre-wash shampoo, highly recommended and towel dried my hair. I then popped on some rubber gloves, very important, and started applying. I have very fine, mid shoulder hair and used around half the pot, popped the lid on and saved for another time. My hair is currently a washed out red colour, I never bleach my hair as it`s in pretty poor condition due to having Chemotherapy last year and losing a little bit of my hair. I left the colour on for about 20 minutes, it states around 15 minutes but I left a little longer. One tip ...... make sure you have some Vaseline to use on your skin as this stains a little. Another tip ...... make sure you have loads of bleach to clean the shower/bath/your hands! I wash off the colour and it leaves a beautiful plum colour, shiny and manageable, I use a little bit of conditioner in the end and comb through before rinsing. The colour stains A LOT!! Make sure you have some bleach to clean the shower and bath. I had to use a little bleach in my hands to wash off the colour as my hands at stained purple a little. I don`t recommend you take a normal shower and wash this off as this will stain your body!! Also avoid the rain or getting your hair wet (swimming etc.) for a couple of days later as this runs and stains your head. The colour lasts me around 14 days, that`s with washing everyday but will differ from person to person. It changes colour every time I wash it and I get complimented everyday on my hair colour. I would give this 5 stars but the stress of bleaching everything including myself afterwards knocks a star off.

I've been using Directions for the best part of 20 years and it has never disappointed. You do need to bleach your hair if you're looking for a bright colour - I prefer darker shades of interesting colours (purple, green etc.) so usually don't bleach too light, but still needs some "lift". As the dye is very gentle it can be left on for a while - I used to leave it on overnight but have had good results in as little as 20 minutes. The result always looks shiny and much better after bleaching! Most of the colours last well - reds and purples tend to last better than blues but all of the colours I've tried stand up well to regular washing. It does stain, so make sure you have gloves and clean up well after! For the price, it's excellent. The range of colours and quality have remained excellent as long as I've been using them.

This is a beautiful colour and was a good price. The application is fairly easy and it doesn’t smell bad which is a bonus. I found when rinsing it was easy. The colour looked good initially, but faded after a couple of washes so it would be good as a temporary but wouldn’t use for a more permanent result.

Bought this for my daughter, as she was desperate to dye her hair during lockdown. Wasn't expecting much due to her hair being brown, but we were shocked. It came out a beautiful, vibrant purple. The colour lasted for weeks, thanks you washing her hair with baby shampoo. Once we found out she would be going back to school, she started using normal shampoo and the purple had faded out within 3 washes. HOWEVER, it faded to a green colour (which still actually looks pretty great on her) and will probably need cutting out before heading to secondary school in September. So be warned. Luckily her current headteacher is absolutely fine about and thinks it looks amazing

I have mid brown hair and did not want to bleach before dying so thought I would give this a go. Ordered the dark tulip, left on for 45 minutes (after reading other reviews) and it came out a really nice purple colour. As it is semi-permanent it obviously washes out over time, but has faded really nicely and evenly and 4 weeks later my hair still has a purpley tinge to it. Seller was also great - responded to my question and solved it really quickly. I would totally recommend - just be careful when you dye your hair as the stuff can stain!

Really easy to use - just take it straight out of the tub and chuck it on .. can be done on either towel dried hair ( so inbetween wet and bone dry) or can be done on bone dry hair. I did mine on towel dried hair and couldn't be more happy with it. LA Riche is the only brand of hair dye I'll ever use now. It's pretty much the same price as the box stuff you can get in the shop when the box stuff isn't on offer. Loads of different colours to choose from with directions too

C'est un violet foncé tirant sur le rose, je l'aime énormément ! Quand on a un reste de bleu sur les cheveux ou des reflets verts, c'est le meilleur. Très intense, excellente tenue. Il degorge énormément au lavage par contre, mais la javel est la meilleure amie de votre baignoire !

Dopo aver provato diverse tinte viola mi sento di poter dire che questa è una delle migliori. Il viola è puro e brillante. Inoltre il prodotto è vegano e cruelty free. Nonostante i miei capelli lunghi la pigmentazione è bella forte e sono riuscita ad usare 1 terzo del barattolo. Bisogna metterlo sui capelli bagni per avere un risultato migliore. Ottimo rapporto qualità-prezzo. Consigliatissimo!!

これは今までで最悪の商品でした！体中とシャワールーム全体に色がついてしまい、落とすのがとても大変で、ほとんど不可能でした。面白いことに、髪の毛には全く色がつきませんでした！説明書をきちんと守ったのに。

Muy buen tinte, pigmenta excelente y no deja tanto residuo en las manos como otras marcas. También dura bastante más que otras, la única pega es que el bote es bastante pequeño, sobretodo si no quieres rebajar color y lo usas “puro” Yo me lo suelo dejar unas dos horas (ya que no lleva químico) para que coja bien el color. El color muy fiel a la foto.

Ich liebe es einfach schön lässt sich toll verteilen ich mache immer noch bissl spülung rein wird es cremiger. Schöne kräftige farbe deckt super ich hatte vorher braunen ansatz und in den längen grün/blau