Instant Natural Charcoal Toothpaste, Teeth Whitening, 75ml | Professional daily formula, Up to 4 shades whiter, Enamel strengthening, Removes surface stains, Freshens breath

I think that the only reason my teeth look decently white is because of this toothpaste - I was devastated (lol) when they stopped selling it in Boots (as far as I'm aware) so I'm glad I can get them here. One tube lasts quite a while too which is always good!! This toothpaste is very messy as it's purple, but I put up with it as it works.

I drink a huge amount of tea and this obviously stains my teeth a bit. I've used this toothpaste since it first came out and I do think it helps. I've tried other brands of coloured whitening toothpaste but this is the best value for money in my opinion. Ultimately it's a toothpaste though, it can't actually bleach the stains out of your teeth (you need professional whitening for that) but it does help as much as any toothpaste can!

Defo noticed a difference

Was sceptible at first but could see a difference in my teeth & whiteness. Would buy again.

Didn’t see much of a difference on teeth. The toothpaste is too liquid, it should be a bit more consistent.

This is the only toothpaste that actually brightens my teeth and it's really hard to find in shops in the UK.

Nice flavour and it has worked to whiten my teeth. It is a purple colour which I didn't expect and can and will stain clothes so brush teeth before you get dressed!All in all a very good whitening toothpaste.

Flavour: very pleasant minty fresh.Paste colour: excellent it not only whitens your teeth the purple paste gives your tongue a fresh and healthy looking purple/pink tongue. Not that horrid white tongue, which remains to some extent even after using a tongue cleaner.Value for money: would only buy this on offer never full price, not because it’s not a fantastic product, it is, but these days with everything costing so much I have to wait for offers.Whitening effect: after the first use I noticed a difference to the front of my teeth. Nothing ever gets to the coffee stains on the back that well unless I visit the hygienist. Oh and keep using it. If you stop the results fade.Absolutely love this toothpaste!!

This was a life saver!

Também há massa de polir metais roxa… mas esta pasta roxa é demais! Ficam mesmo mais brancos após a primeira lavagem.. vamos ver nas restantes. A pasta é agradável, mentolada, e não fico com os dentes hipersensiveis como com outras pastas branqueadoras

Il est efficace mais a tendance à teindre la brosse à dents. Comme il s’agit essentiellement d’un agent colorant violet, il donne également une belle couleur aux gencives et à la langue. Les dents semblent instantanément plus blanches, ce qui est assez utile pour un usage d’urgence.

really nice and makes ur teeth cleaner and brighter. highly recommended

It's exactly how it was described.