Revenue Management and Pricing: Case Studies and Applications

Name: Revenue Management and Pricing: Case Studies and Applications
SKU: 49922485
Price: 149.64 EUR
Availability: InStock
Rating: 3.5 (2 reviews)

Product ID: 49922485

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€ 149.64

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Description

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material. Review: Is quite a good book fro students in this disciplines - Item okay. Is quite a good book fro students in this disciplines, included tourism and business, level 4. Review: good study cases - not really a theory book but a lots of study cases. Well written. interesting Fred S/ Phd Revenue Management and teacher

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Customer Reviews

4.2 out of 5 stars 5 Reviews

Reviews

K**R

Is quite a good book fro students in this disciplines

Item okay. Is quite a good book fro students in this disciplines, included tourism and business, level 4.

16.09.2014

F**_

good study cases

not really a theory book but a lots of study cases. Well written. interesting Fred S/ Phd Revenue Management and teacher

9.12.2013

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