milk_shake | Icy Blond Shampoo 300 ml, Specific Anti-Yellow Shampoo for Blonde or Lightened Hair, with Black Pigment, Made in Italy

I’ve been using the Milk_Shake Icy Blond Shampoo for a few weeks now, and I’m really impressed with the results! I have blonde highlights, and this shampoo helps to keep the brassiness at bay, leaving my hair with a cool, ashy tone. The formula is gentle yet effective at neutralizing any yellow or orange undertones, which is exactly what I needed for my bleached hair. The shampoo has a nice, fresh scent and lathers up really well. I’ve noticed my hair feels softer and more hydrated after each wash, and it doesn’t dry out or feel stripped like some purple shampoos I’ve tried in the past. The black pigment in the shampoo is a bit unusual at first, but it rinses out easily and works wonders for achieving that icy, platinum blonde look. What’s even better is that the effects seem to last. I don’t need to use it every time I wash my hair — I can go a few days between washes and still maintain that cool, blonde shade without any brassiness creeping back in. The bottle is a generous size, and a little goes a long way, so it’s lasting me a while, which is great for the price. Overall, I’d highly recommend this shampoo to anyone with blonde or bleached hair looking to maintain a cool, vibrant tone that lasts. It’s become a staple in my hair care routine!

Really effective.Noticeably ash after first time using. I left product on wet hair for about 60 seconds. Then rinsed and used usual conditioner. Hair felt soft and ash blonde. Very happy . Will probably use one a week to see how it lasts.

Product smells amazing with a very strong grape scent. It has definitely helped with my brassy tone in my hair but I will say it makes my hair very dry so just be aware that.

One of the best purple shampoos I’ve used, my hair picks up colour very quick and this one doesn’t turn your hair purple it leaves a lovely brighter shade

Perfect for my needs. My hairdresser recommended this shampoo to me and I have purchased a further bottle as this works so well on my hair. The shampoo maintains my gray hair and leaves my hair soft and clean. Would recommend.

Didn’t do anything for my bleach blonde hair apart from dry it out even more . I have always had my hair bleached by a salon it’s more of a white but have a few dull yellow pieces coming through. Thought I would give this ago after reading the reviews , didn’t do anything for the dull yellow pieces apart from dry my hair out like straw ,

Love how this shampoo eliminates any brassy/yellow tones in my white hair and leaves it completely white. It's not harsh, leaves my hair in great condition. I'm on my 5th bottle.

I love this shampoo! I use it once a week to keep an ash tone to my hair. It smells amazing, hair is soft and shiny and really does work to keep yellow/ brassy tones away. It is expensive for a shampoo but as only needs to be used once a week and works so well it lasts a long time so is well worth it!