Attitude Whitening Toothpaste with Fluoride, Peppermint Flavor, EWG Verified, Vegan & Cruelty-Free, Sugar-Free, Plant & Mineral-Based Ingredients, Clean Oral Care, 4.2 Oz

I’ve been using this toothpaste for a few weeks now, and I’m really impressed. It leaves my teeth feeling clean and my breath fresh without that overpowering minty burn some whitening toothpastes have. I’ve also noticed my smile looking a little brighter with consistent use. One of my favorite things is the ingredient list—it feels like a cleaner alternative without sacrificing performance. It foams nicely, has a pleasant taste, and doesn’t leave my teeth feeling sensitive after brushing. I’d definitely buy it again. This toothpaste has earned a permanent spot in my routine, and that’s something to smile about!

We wanted a cruelty-free whitening toothpaste with fluoride, but not SLS and other dangerous chemicals. This toothpaste fits the bill - it is great and it works well. We also use Attitude brand soaps, shampoos, and conditioners. It is a great cruelty-free brand that doesn't contain dangerous chemicals in their products.

Good toothpaste, has a good flavor

I’ve liked this toothpaste overall. The peppermint flavor is nice, it leaves my mouth feeling clean, and I appreciate the cleaner ingredients and EWG verification. The only reason I’m giving it 4 stars is that I haven’t really noticed any whitening results yet. As a regular toothpaste it works well, but I wouldn’t buy it specifically for whitening. Still a good option if you’re looking for a cleaner toothpaste with fluoride.

I discovered this on the EWG Environmental Working Group, found it on Amazon. "Attitude" is environmentally conscious with all their products. I appreciate the gentle, non-abrasive whitening and the freshness it adds without overpowering my mouth. The toothpaste foam depends on the quantity of paste you put on the toothbrush. That also goes towards the value. A dime size is plenty and is of more value in the long run.

Leaves our teeth feeling fresh. Foams up nicely when using. Taste is good too.

my new cruelty free fave! foaming & whitening with a fresh and clean feeling afterward. isn't overly minty or strong for someone with extremely sensitive teeth and gums!

Wanted to love this, but it foams up so much that it actually makes me gag, no matter how little I use. I guess I’ve been using natural toothpastes so long I’m used to very little foam, so this was surprising. Does not seem to whiten at all compared to other toothpastes I’ve used, but the taste and cleaning effectiveness are otherwise fine. Will probably finish the tube and look for something new.

Works with first use. You can feel the difference on your teeth.

Mon dentifrice préféré depuis que je vis au Canada.

This toothpaste has both fluoride and hydroxyapatite which is exactly what I was looking for in a toothpaste. It cleans well and doesn't leave any residue or a coolness in my mouth. The only downside is that it foams a bit too much for me.

I'm not sure about the whitening, but it's gentle on the teeth and works well, as attested by my dental results.

I recommend if you are looking for a more natural toothpaste. I do like this brand of products. The taste is good plus it has fluoride which I was looking for 😊 its a regular size toothpaste so the price for the product is nice 👌 😉