American Crew Men's Grooming Cream, High Hold & High Shine, 3 oz | Conditioning cream that styles like hair gel for sleek, high-shine looks. Repels moisture to keep styles intact.

Let me begin by saying I grew up in a family of beauticians and spent my formative years doing homework under the hood of an old school hair dryer waiting for mother to finish work at the salon. The salon, owned and also worked by my grand mother. This family loves them some hair stuff. So given that, there will NEVER be a shortage of hair stuff in my family. I have tried so many products, it borders the absurd. My hair ranges in length from a couple inches to currently about 6 inches. Black and curly. The issue with most modern products is they make the hair so crunchy, but if you don't use enough, it doesn't do much. I just assumed most of my life this was the caveat of hair products, at least for men. Either no product or product that made it crunchy'ish in some form or fashion. Or any other various unfavorable texture that didn't feel very natural. It wasn't until I went on a dinner with two women and the hostess genuinely thought we all had just gone swimming, gauging by the appearance all of our hair, that I decided there had to be SOMETHING out there that didn't have this effect. Fortunately, I came across this article from art of manliness: [...] I decided to try a few new products much to the chagrin of my mother. When I mentioned my purchase in our next conversation, it was beyond her why I would ever want to try something that didn't adorn the shelves of a modern salon. I picked up Vitalis, Groom & Clean, and American Crew. Vitalis is meh. It's tolerable, but definitely not what I was looking for. Very light and doesn't hold much. Groom & Clean is quite fantastic. For quick application and a decent days hold, it's highly recommended. I need to review it as well. American Crew is a completely different compound than Groom n Clean, but holy mother what a product. I like both for sure, but I think American Crew takes the cake. It's a more modern product, but a throwback to the old school stuff. I'm not sure how they pull it off, but just a tiny bit will give hair a nice luster and sheen with a fantastic hold, while remaining soft to the touch. It doesn't appear or feel oily, but rather healthy and soft. My curls hold together without frizzing, and they look fan friggin tastic. No joke, this stuff makes me feel like a movie star or something with the way my hair looks. I didn't take a shower the night I wore it out the first time and fell asleep early to find my hair looked awesome in the morning as well! Still soft with good hold. A little flat on the back though. haha Obviously results will vary, but it's a staple for me now. If you're on the market for a product to try, do yourself a favor and at least give it a shot. One little tub will go a looooooong way. Tip: It's a thick compound. Kind of waxy feeling when you pull out a dollop. You don't want much. Just get a little in your hands. My method is to rub the compound between my palms until it's heated a bit from my hands, then apply to damp hair after a shower. Sometimes I use a little more, sometimes a little less. No exact method. If you have curly hair, be sure to scrunch it (grab a handful and squeeze/press against your head). That really seems to do the trick for me. Hope this review is helpful, and best wishes!

Good hair product I prefer the American crew fiber mixed with the forming cream but I thought I would see what this grooming cream was like because I haven’t ever seen it in a local retail store and it works well. It is much thicker than forming cream has more shine more bees wax in it I would say but it does provide for increased strength and hold and oddly enough it isn’t greasy at all and it washes out very easily compared to something like blue magic or any type of petroleum based hair product or wave grease. I like it for hotter humid days, I live in Georgia and I have very thick corse hair and it does give the extra needed hold for me. I still use the fiber with it as a base but I don’t think it would necessarily needed for most people and even I could problably get away with just using this because it is a very thick consistency but I stick to what works.

Update: I'm updating this review. Previously I had a problem with the scent of this product, but I think that jar must have been some old stock. I purchased the product again a few times since then and it smells fine. It's a little bit lemony, which I like. More importantly this is the best product I have ever used to style my hair! I have thick hair. Medium length. I can shape my hair any way I want with this product. The hold lasts all day and you can readjust your hair again later if needed. You use a very small amount and it gives amazing hold. Worth it! Old Review: I love how this product works with my hair. It has the right amount of hold and texture for my hair. It lets me style my hair at longer lengths , better than other products exactly as I had hoped it would. The only issue is that the product smells bad. It stinks. There is no way around that. American Crew if you are seeing this review, please find a way to fix the smell of this product. I hope you can keep making it, but with a better scent. There must be a way for you to fix this.

Bought all kinds of products! Needed non greesy feel/look, non crusty (gel ugh), natural, holds medium length hair up. Preferred to run fingers through hair and wanted a hold into day two. Winner: Crew Molding Clay. Others: Sauvecito Pomade firme - This is overly perfumed gel. It is crusty when dried. Hard pass. Crew Heavy Hold Pomade - Felt like the Sauvecito Pomade, less crusty and no fragrance. Hold wasn't as strong as other products. Crew Fiber - Second place! Smooth feel like grooming cream and molding clay had a baby. Hair needs to be drier when put in. Loses hold when touched though. Crew Grooming Cream - Thick grease feel. Holds very well but I didn't like touching my hair after -- which does not break hold when you do. Equate Pomade Medium Hold - This is what you'd expect from Pomade feel. Wears out in one day and loses hold though. Trendsetter Matte Wax - Got the sample pack which is highly recommend just for feeling out prosucts. Found medium not enough hold. Firm was right but their firm is too stiff and unnatural feeling. Sample pack size good for travel to touch-up places after the fact. Crew Molding Clay - Drier feel and hair just feels natural while fingers can smoothy go through -- which does not break the hold. Holds very well day one and holds like the pomade on day two. I reapply day two if I care. The dampness of your hair effects the hold -- all water based. So play with dryness when using a new product. I use molding clay throughout and grooming cream on my kalik so nothing gets out of place. Cream perfectly controls any straggler hairs. If I saved you money, you're welcome!

Been using this stuff for a couple of years now. With so many products to choose from, how do you know which one to use? Heavy hold pomade, matte clay, fiber, whip, pomade, cream pomade, grooming cream, defining paste, molding clay, forming cream... WHAT? BRAIN OVERLOAD, HOLLY COW!!!!! I haven't tried them all, but I've tried pomade, fiber, and this. The grooming cream gives your hair a shine, not a dry look. My hair looks darker when wet and grey when dry, but with this, it stays darker looking all day. After coming out of the shower or wetting my hair, I scrape a very small amount onto my finger and just rub my hand all over my head everywhere. It's like the stuff just disappears and I think I probably need more, but be warned, you don't. It's there, in your hair, ready to hold it in place. Now comb your hair the way you like and you probably are thinking "when it dries out, it will probably lose its hold"... but just wait and then wait some more... your hair will keep a bit of a shine to it, won't get dry looking, and it will hold your hair nicely all day long. Your hair will not turn hard and crunchy like a gel does, it will still be soft, but stay the way you styled it. Good stuff!

This is by far one of the best and strongest hair products that I have used. I have thick black hair and it's long enough where I comb it back and slick it behind my ears. I've tried many different products from La Bella, L'Oreal, Axe, and even different types of gel from American Crew, and none have performed better than the grooming cream. When I had short hair, any of the above products would have worked fine because realistically, short hair isn't that hard to manage. However, since having longer hair, the differences in hold and strength have really been noticeable. The other "styling" creams allow you to play with the hair, but it doesn't guarantee the style will stay put. With the other products, including the American Crew forming cream, my hair style often times fell flat and floppy with my bangs eventually getting into my eyes. One testament to the strength of the grooming cream is that when I apply it to my hair on the side of my head, I am able to really press it flat and behind my ear. That was one frustration I was having with other creams because however much gel I used, it was always puffy on the side and would eventually fall out of style. Now, for the facts: This grooming cream is more like a wax and it does smell like floor wax, so don't be surprised by that. It's only bad the first couple of times, then you get used to it. In addition, because it is like a wax, it is very thick and you will need to rub it in between your hands really well before running your hands through your hair. It has a nice thick and heavy texture. The cream will also stay in your hair and will be hard to get out until you shower. If you have thin hair and your hair is very tame, then most likely this isn't the cream for you. However, if you have thick and stubborn hair like me, it's definitely worth a shot. I have been using the grooming cream for almost 2 years and have not looked back. Each 3oz case usually lasts me 2-3 months. The hold and shine of the cream have allowed me to get the most out of my hairstyle. Finally, the prices on Amazon are a steal. I remember the first time I bought a case, it was close to $20. I still see it "on sale" at Ralphs for $17.99 and at Target for $16.99. To get 2 cases for $22, that's a real nice deal. So give it a shot if you're tired of using other styling gels that just aren't cutting it.

For years I've been searching for a hair product that can do all four of these things: high shine, high hold, rinsable and reworkable. This is the only one that does all these things for me! I'm a white guy with otherwise dry-looking, sticks-up in all directions, light brown, "troll hair" as another reviewer put it! After applying a quarter-sized amount of this guy my hair looks way different: shiny, healthy, and mostly stationary. It washes out easily, unlike most high-hold pomades and you can run your hands through it, unlike most gels. The smell? Well, I like it. It is, as people say, chemically and waxy -- but the best part is it's gone and forgotten by the time you're out the front door. Again, not true of many products. I'm lookin' at you, Layrite! Vanilla bomb. I've tried a fair number of water-based and petroleum-based pomades, as well as a variety of hair gels, and I've even tried the whole rest of the American Crew line of hair stuff... this is the only one I still use. For those considering the "pomade" made by Crew, my experiences have been fairly good with that product too, but I find that while "Grooming Creme" is high to medium hold, "Pomade" is definitely low hold to no hold. Brylcreme is like that on my hair too... nice shine, like leave-in conditioner, but no hold. The other comparable Crew products are "Molding Clay," which made my hair look significantly duller/drier than I wanted and it was impossible to wash out, and "Forming Creme," which, although it was way more rinsable than "Molding Clay," it still made my hair look too dull/dry/dead. Of all the AC products I've tried, this one definitely suits my hair best. Every hair product has its fans and its critics on here. We all have different hair types. Shop around until you find the right one for you. I try new things every couple months but I always come crawling back to this one.

Product holds the hair well and gives a wet look. On the other hand, it has a very strong rancid smell that gets worse by the hour. I could not bring myself to use it more than once. I hope they upgrade the formula to fix the scent.

Está muy bien, fijación bastante fuerte, después hay que lavar concienzudamente, como bien pone. Buena cera, la recomiendo si tienes un pelo indomable.

Very good

Äkta vara

Produit original

American Crew Grooming Cream offre une fixation forte avec une brillance marquée, idéale pour des coiffures lisses, structurées ou pour dompter les cheveux bouclés et ondulés. Sa formule enrichie en aloé vera et huiles nourrissantes aide à hydrater et protéger le cheveu tout en créant une barrière contre l’humidité pour éviter les frisottis toute la journée. Parfaite pour les cheveux difficiles à coiffer, elle se travaille facilement, tient longtemps et se rince sans effort pour un look soigné du matin au soir