Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business
Product ID: 509356684
🌍Focus on sustainability & purpose
📚344 pages of expert insights
🚀Cutting-edge tech: metaverse & blockchain
€ 103.69
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Description
👗 Elevate your fashion brand game — where style meets strategy!
- FUTURE PROOF YOUR BRAND - Explore emerging tech trends like digital collections, blockchain, and the metaverse to stay ahead of the curve.
- REAL WORLD CASE STUDIES - Gain inspiration from global brands like Ecoalf and Pala Eyewear that are redefining fashion business models.
- SUSTAINABILITY MEETS PROFIT - Learn how to integrate eco-conscious practices that resonate with today’s socially aware consumers.
- COMPREHENSIVE LEARNING TOOLKIT - Includes learning objectives, key terms, activities, and online lecture slides for a complete educational experience.
- MASTER THE MULTI TRILLION FASHION INDUSTRY - Unlock strategies to launch and scale your brand with insider knowledge from a leading innovator.
Fashion Brand Management by Alison Lowe is a 344-page paperback guide that equips fashion professionals and students with practical and theoretical knowledge to build successful, sustainable, and tech-savvy fashion businesses. Covering everything from competitive advantage and financial management to cutting-edge innovations like blockchain and the metaverse, this book features real-world case studies and educational tools to prepare you for the future of fashion.
Specifications
| Best Sellers Rank | #18,084 in Books ( See Top 100 in Books ) #52 in Advertising #80 in Fashion Design |
| Customer Reviews | 5.0 out of 5 stars 1 Review |
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