🎨 Unlock your boldest, most radiant hair yet – because your colour deserves to be unforgettable!
COMPLETE CARE KIT - Includes colourant, developer, conditioner, and gloves for an all-in-one experience.
NOURISHING FORMULA - Infused with flower oils and Vitamin E for healthy, shiny hair.
UV PROTECTION BOOST - Conditioner with UV filter shields your colour from fading.
GREY COVERAGE MASTERY - Seamlessly covers greys for a flawless, natural look.
FADE DEFYING BRILLIANCE - Locks in intense, luminous colour that lasts.
L'Oreal Paris Preference Hair Dye in 4.15 Caracas delivers permanent, fade-defying colour with optimal grey coverage. Its translucent gel formula enriched with precious flower oils and Vitamin E nourishes hair while intensifying natural tones. The complete kit includes colourant, developer, conditioner with UV protection, and gloves, ensuring a professional-quality, luminous finish at home.
Specifications
Manufacturer
L'Oréal
Package dimensions
17.2 x 9.5 x 6.4 centimetres
Package Weight
0.24 Kilograms
Item dimensions L x W x H
50 x 40 x 200 millimetres
Item weight
240 Grams
Brand
L'Oreal Paris
Colour
4.15 CARACAS
Format
Cream
Skin type
Normal
Speciality
Natural
Target audience
women
Language
English
Item model number
2729887
Product Dimensions
5 x 4 x 20 cm; 240 g
ASIN
B0045XDZFA
Have a Question? See What Others Asked
How long does this hair colour last?
Can I use this to cover my grey roots?
How do I choose the right shade?
Reviews
4.4
All from verified purchases
A**R
Lovely colour
I have been using this colour for years. Covers grey well
K**M
Simply the best.
For years I've been dying my hair, don't tell anyone its a secret! So I've used my fair share of hair dyes. 'I've never strayed far from L'Oreal they consistently deliver and haven't failed me yet. So imagine my surprise to ( so late in the day) discover this range from them. This is a hair dye, unlike the others. It gives your hair a real kick in the color department! The dye you apply seems deeper and richer in color and the gloss as the color develops is quite something. Following the instructions to the letter means you will get the very best out of this product.Once I had rinsed off and followed with the conditioner just WOW, the super shine! The gloss, the soft silky feeling is gorgeous but the color is intense and multifaceted as you move in the light.This goes beyond value for money which by the way is well worth it ( excuse the pun! ) as you get a conditioning treatment for six weeks and two applications of color entender in!Amazing hair dye. xx
B**X
Exceptional product - just buy your own gloves if your hands are bigger than a 10 year old!
Superb product. I've used probably 50 different dies in my time (yes yes, it's more of a haystack now) and this is up there with the best. Fab quantity (I have longish hay strands and still had surplus left after doing a full stack), mixed easily, not at all runny, loved that you add the oil so you see this go in for protection, no chemical smell at all, didn't die my scalp, rinsed off easily. Wow - that's a lot of pro's! The only negative is the stupid gloves - why do they assume only size 8s die their hair? I ripped both gloves putting them on and fingers only got a third of the way down the corresponding strips - which made application difficult. That aside, its fab and I will just buy some latex gloves for next time.
A**L
It’s pretty good!
This is a great colour. My hair was ginger with my natural dirty blonde roots growing through, so considering all the different tones in my hair, it all got covered pretty easily! My only critique is that it has gotten quite light over the past couple of weeks, but that could be down to the fact that my hair colour underneath was a mixture of colours. Will buy again when my roots start coming through!
B**3
My favourite
My favourite hair dye. A bit pricey but I love the colour. I really like that the colourant is a liquid so I don't have to squeeze from one to another, just pour. The conditioner is a decent amount too.
Z**N
Love this colour
Great hair dye and the colour is just what I was looking for
M**N
beautiful colour
easy to use
J**W
More red than expected....
First the Positives - easy to mix, went on very well, didnt find a problem with dripping. But unfortunetly, not all good..... the chemical smell was very strong. The colour came out a lot more red than i was expecting, was hoping for a rich brown. Worse still... its made my grey roots look pink!, despite leaving it on for an extra 10 mins. As said, rest of hair has a reddish tinge, wont be re-purchasing, as, strangley enough, im not a fan of the pink roots.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Anita G.
Good experience, but the tracking updates could be better.
2 months ago
Suresh K.
Very impressed with the quality and fast delivery. Will shop here again.
Mix the dye and developer, apply the mixture to the hair, and rinse after a certain period.
Safety Warning
For external use only.
Box Contains
1x bottle of colourant gel 60ml 1 bottle of developer creme 60ml 1 high shine conditioner 54ml 1 high shine elixir 4.4ml 1 leaflet and 1 pair of professional quality gloves
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Covers grey well"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"K***M"},"datePublished":"8 February 2019","name":"Simply the best.","reviewBody":"For years I've been dying my hair, don't tell anyone its a secret! So I've used my fair share of hair dyes. 'I've never strayed far from L'Oreal they consistently deliver and haven't failed me yet. So imagine my surprise to ( so late in the day) discover this range from them. This is a hair dye, unlike the others. It gives your hair a real kick in the color department! The dye you apply seems deeper and richer in color and the gloss as the color develops is quite something. Following the instructions to the letter means you will get the very best out of this product.Once I had rinsed off and followed with the conditioner just WOW, the super shine! The gloss, the soft silky feeling is gorgeous but the color is intense and multifaceted as you move in the light.This goes beyond value for money which by the way is well worth it ( excuse the pun! ) as you get a conditioning treatment for six weeks and two applications of color entender in!Amazing hair dye. xx"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"B***X"},"datePublished":"2 August 2020","name":"Exceptional product - just buy your own gloves if your hands are bigger than a 10 year old!","reviewBody":"Superb product. I've used probably 50 different dies in my time (yes yes, it's more of a haystack now) and this is up there with the best. Fab quantity (I have longish hay strands and still had surplus left after doing a full stack), mixed easily, not at all runny, loved that you add the oil so you see this go in for protection, no chemical smell at all, didn't die my scalp, rinsed off easily. Wow - that's a lot of pro's! The only negative is the stupid gloves - why do they assume only size 8s die their hair? I ripped both gloves putting them on and fingers only got a third of the way down the corresponding strips - which made application difficult. That aside, its fab and I will just buy some latex gloves for next time."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"A***L"},"datePublished":"18 July 2020","name":"It’s pretty good!","reviewBody":"This is a great colour. My hair was ginger with my natural dirty blonde roots growing through, so considering all the different tones in my hair, it all got covered pretty easily! My only critique is that it has gotten quite light over the past couple of weeks, but that could be down to the fact that my hair colour underneath was a mixture of colours. Will buy again when my roots start coming through!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"B***3"},"datePublished":"23 July 2023","name":"My favourite","reviewBody":"My favourite hair dye. A bit pricey but I love the colour. I really like that the colourant is a liquid so I don't have to squeeze from one to another, just pour. The conditioner is a decent amount too."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"Z***N"},"datePublished":"24 November 2023","name":"Love this colour","reviewBody":"Great hair dye and the colour is just what I was looking for"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***N"},"datePublished":"12 October 2023","name":"beautiful colour","reviewBody":"easy to use"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"J***W"},"datePublished":"14 January 2024","name":"More red than expected....","reviewBody":"First the Positives - easy to mix, went on very well, didnt find a problem with dripping. But unfortunetly, not all good..... the chemical smell was very strong. The colour came out a lot more red than i was expecting, was hoping for a rich brown. Worse still... its made my grey roots look pink!, despite leaving it on for an extra 10 mins. As said, rest of hair has a reddish tinge, wont be re-purchasing, as, strangley enough, im not a fan of the pink roots."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.625,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How long does this hair colour last?","acceptedAnswer":{"@type":"Answer","text":"Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine."}},{"@type":"Question","name":"Can I use this to cover my grey roots?","acceptedAnswer":{"@type":"Answer","text":"Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly"}},{"@type":"Question","name":"How do I choose the right shade?","acceptedAnswer":{"@type":"Answer","text":"We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour."}}]}]}
