It's a 10 Miracle Volumizing Shampoo 295ml

I've always used It's A 10 Miracle Moisture Shampoo and along with their Miracle Leave-In Product and they have worked just fine for my color treated hair. Now, I also use Kenra and Fekkai hair products for color-treated shampoo/conditioners (on alternate days), but use the Leave-In Product on a daily basis (it's a must). :) When I heard that It's A 10 was coming out with this new Volumizing Sulfate Free line I was really excited to get ahold of the shampoo to try it out. With their product line I have found that I don't need to use a conditioner on a daily basis I can use their shampoo, and the Leave-In Product and I'm "good to go". I also like the fact that I was able to order the Volumizing shampoo from Amazon for several $$ cheaper than through the Salon/store pricing. : )(thanks Amazon)! So, my hair is fine, and I color treat it on my own at home ~ I like Sulfate-Free shampoo's/conditioners because they keep your hair healthier, and hold on to a "hair color" longer, and maintain that "color vibrancy" and make it look so much nicer! Using the Volumizing Shampoo I have really noticed a difference out of the other Sulfate Free shampoo's I've used. This shampoo does give the "volume" it is intended to do. It also makes makes my hair feel, nice and clean and light and bouncy. Oh, and on the "off days" that you don't shampoo your hair, your hair will still feel nice and clean! When styling after shampooing I use just a few products and I like the "light" feeling I had, yet knowing I was getting the volume I wanted and needed. You don't need to use more than even "one pump" of the shampoo from the bottle. It lathers up really well and rinses out great. The smell is really nice. I have heard some people say that they don't think they get a good lather out of their shampoos so they end up using too much shampoo when all they have to do is just rinse in a little water to lather up the shampoo to make it more sudsy for them. This is definitely not a need with this shampoo! I also noticed that with some shampoo's my hair tends to feel "brittle" or "snappy" after shampooing, with this one, it didn't. With the Volumizing Line they sell the Miracle Leave-In Lite Product to be used in conjunction. I want to purchase and try that out, but I have a fairly new bottle of the Miracle Leave-In Product to finish. I have been using it with the Volumizing shampoo and it's works out just great. So, if anyone is questioning if you can use them both together, yes you can! :) When searching for a new shampoo or conditioner it can be overwhelming as there are so many products out there. I would definitely recommend this one for anyone that wants a shampoo to use for volumizing, sulfate-free, a color-protectant, and shampoo that won't make your hair feel limp or weighted down after shampooing (or that snappy/brittle feeling I described above). *****Stars for a great hair product! :)

This is the most AMAZING product for fine hair. Gives you gorgeous volume without the weight. After just 2 weeks I noticed the overall health of my hair , strength , shine and fullness .. i was using extension to give me a fuller look, and teasing/ backcombing ,my hair. But now i dont even use my extensions anymore. this may seem high for a shampoo considering you can buy cheapo stuff at the local grocery store for 3-5 dollars but it is Definitely worth the price . And is cheaper on Amazon than in stores :) I am under no obligation to provide a positive review and receive no incentives or rewards for doing so. My aim is to highlight features and drawbacks that I would want to know about as a buyer, not hype the product for the manufacturer. I enjoy doing this and feel I am helping hundreds of people to make a decision on purchasing items on a monthly basis! My remarks are sincere and my own. I work very hard trying to write insightful and thoughtful reviews for each item. My hope is that these reviews are helpful to others. While it is true that many items are received at discounted rates or complimentary, my reviews are completely honest and are my personal experiences with the product. Again, it is just my opinion, your own opinion might vary. I received no monetary compensation and not required to give a good review

Couldn't do without this product. I have baby fine hair that is unimaginable but this product works great for me

I came across this shampoo trying to find a gentle, sulfate-free volumizer. I had bad hair casting/scalp sensitivity I finally gotten under control, which had long prevented me from using my usual Tres Semme and common brand volumizing shampoos/conditioners. My hair for reference is very fine, straight, and tends to look oily a day after washing. This doesn't have quite as pronounced effect as the conventional brands, but it leaves your hair feeling good (clean but not dried out; not scalp irritating) and does have some volumizing effect. Because it doesn't dry out my scalp, my hair also looks less oily longer than with conventional products. I don't think I can go back to the others without my scalp acting up again, so I'm happy to continue to use this in conjunction with the Regenepure Intense Volumizing Biotin conditioner.

I have a very difficult time finding shampoo. I am allergic to dimethicone in hair products (it makes my hair fall out). Therefore, finding a shampoo that cleanses and leaves my hair soft, manageable and smelling nice has been nothing short of frustrating. Well, I'm happy to say that the day I've been waiting for has arrived. I finally found what I've been looking for in "It's a 10" products. I first purchased the "Leave in Lite" at my hair salon. They didn't have the shampoo so I tried this leave in conditioner first. Not only did it smell great, but my hair felt so soft and bouncy after this. I immediately went online searching for the shampoo. Now, I use them together and the results have been outstanding. This brand is by far my favorite of the very few silicone-free products I've found. I still change it up sometimes by using other brands so my hair doesn't become immune (I know some say that's a myth but hey, why risk it?). Every single time I come back to "It's a 10", my hair absolutely loves it. So while not all of them work as well as this brand, I want to make sure that I always get the amazing results that I'm now used to.