Name: OXFORD UNIVERSITY PRESS Better Brand Health: Measures and Metrics for a How Brands Grow World
SKU: 514342625
Price: 90.36 EUR
Availability: InStock
Rating: 4.4 (5 reviews)

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Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

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Description

📈 Elevate your brand IQ with the definitive guide to brand health!

PROVEN IMPACT - 4.6-star rating from 59+ expert reviews – join the informed elite.
INDUSTRY RELEVANT - Ranked top 20 in Media & Communications – essential for serious marketers.
PREMIUM HARDCOVER - Built to last on your professional bookshelf.
TRUSTED PUBLISHER - Oxford University Press – a mark of academic excellence.
CUTTING EDGE INSIGHTS - Stay ahead with 2023’s freshest brand health metrics.

Published by Oxford University Press in 2023, this hardcover edition delivers authoritative, up-to-date methods for measuring brand health. Highly rated and ranked among the top books in Media & Communications, it’s a must-have for marketing professionals aiming to master brand metrics and drive growth.

Reviews

F**A

Väldigt intressant bok

Bra bok, snabb leverans

12.06.2023

A**A

Good condition and quick delivery

Timely delivery and the product is in good condition. As for the contents, it very important for any marketer in a large company/looking to work in a large company

13.03.2025

K**0

Good content & well written

My version contained a few errors/inaccuracies (easy for researchers to spot) that editors could/should have corrected. But I’ve reordered copies for colleagues & recommended to others. Well worth a read (& good reference material) for researchers & brand managers

7.06.2024

J**H

Great investment

Book arrived perfectly, and its content is one of the most revealing things I've read. As a business consultant, this is a must read.

4.01.2024

M**S

Ciência ou nada ?

Este livro tem o mérito de destruir muitas ideias que muitos tinham por verdadeiro sem espírito critico, falácias procura dar uma visão de marketing ciêntifico. Tem o grande demérito de nunca detalhar como chegaram as consclusões, ou como reproduzir, zero de informação sobre o que eles dizem ser ciêntifico. Esperava ter acesso aos fundamentos ciêntificos talvez uma parteleira de livros um 1 com 1000 páginas com os fundamentos.

22.01.2026

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

Ayesha M.

The product exactly matches the description. Very satisfied with my purchase.

5 days ago

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2 months ago

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€ 90.36

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In stock

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

Anita G.

Good experience, but the tracking updates could be better.

2 months ago

Sneha T.

Received my product in pristine condition. Great service overall.

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Best Sellers Rank	#42,366 in Books ( See Top 100 in Books ) #16 in Media & Communications Industry #57 in Business Research & Development #69 in Advertising
Customer Reviews	4.6 out of 5 stars 59 Reviews

OXFORD UNIVERSITY PRESS Better Brand Health: Measures and Metrics for a How Brands Grow World

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