L'Oreal Feria Absolute Platinums Hair Color, Extreme Platinum

Why have all the bad reviews (15% so a fair percentage) been hidden from view on Amazon???

This review is for the Absolute Platinum color. If you have any experience doing platinum blonde yourself with bleach powder and developer, you'll know that it's messy and kind of tricky. Nothing gets your hair whiter than doing it yourself and applying the Wella White Lady toner, but it's a rocky process such that it's easy to fry your hair, have uneven spots, or even accidentally tint it purple. Salons in NYC charge you upwards of $200 for just roots and most of the time I'd leave with yellow hair I'd still end up having to fix myself. Enter Feria Platinum. I wasn't too sure about this at first, but decided to give it a shot and I love it. I am totally back to platinum thanks to the ease of use, the cream spreads really well so you get good coverage, and it didn't fry my hair. For truly white platinum you'll need to get a different toner than the conditioner in the package, but overall this is great stuff. Each time I've gone platinum it's been after having dying my hair red or black. I used this product most recently after dying my hair red (also with Feria) and I'll share how I got my results. My recommendation for doing it with this product is to first start gradually lightening your hair with a golden blonde color. If you're in a hurry, do it once a week. If you're not in a hurry, do it when you you touch up your roots, and gradually go a shade of blonde lighter. The last color I did was the Bleach Blonde which ended up making my hair pretty yellow, as expected. I wore a hat for three days and didn't wash my hair. Today I used the Platinum, putting it first on the darker strands of hair that were still holding onto the old red. After 20 minutes, I worked it into the rest of my hair, then let it sit for 20 minutes. Total time was 40 minutes. I used a disposable shower cap to cover it to prevent the color from drying out and to keep the hair "warm" from the heat from my scalp. My hair is not perfectly white on the ends, nor did I expect it to be, because of the previous red dye. It is pretty light though and only slightly yellow. I plan to use some of my Wella White Lady toner on it in a week after my hair has had some time to recover. The most important thing to remember with bleaching your hair, you need to give your hair time to get some of the oils back and to recover. Have a back up plan for how you'll wear your hair (hat, scarf, etc) while you're letting it do so, in case it's in an awkward state. If you do not have experience with bleaching your hair and your hair has been chemically treated, I highly recommend you do not use this product and have a professional do the initial lightening on your hair. If it's not light enough, that's ok, give it time and then try this product to get the final lightening once your hair has recovered. If you have really dark hair, you might need to do it twice. I'd recommend doing a test strand to see how long it takes to lighten your hair and how light you can expect this product to get it. For really even coverage in the past, I've used a full head hair dryer (one of those things that you cover your head with a cap and warm air circulates). I have naturally dark blonde hair that is somewhat fine and very oily. I like having it platinum because then it's not oily by the end of the day, and it gives my hair some texture and body (where normally it just kind of lies flat). I had given up on keeping it platinum because the upkeep was just too much for me, but since discovering this product, I'm back to platinum and happy I can finally maintain it without the disappointment of expensive and inconsistent salon results.

美容室でブリーチ？いかない。 自分で白レベルまでもっていけるブリーチ！ これしか使えない。

BEST lightening kit I’ve ever bought! I’ve bleached my hair blonde a few times and it’s never turned out as good as this! My hair is a level 4-5 medium brown and very thick and long, it reaches to my bum. With one bleach session, I was already a level 9-10 blonde! I did a second bleaching session after that just to do a bit of spot bleaching on places I missed, and it turned out great. I toned it afterwards and it turned out so good, it almost looks professionally done! Definitely recommend this. Before and after photo for reference (brown to blonde)

I’ve been using this product for years, though this is the first time I’ve ordered it from Amazon. I’ve tried all the rest, and this is the best!! Not only is the colour truer to that shown on the box, but the colour isn’t flat, like most dyes are. There are highlights and lowlights, that make the colour appear far more natural! I’ve tried quite a variety of different brands and solutions over time - Clairol, Nice and Easy (which my Mum used for over 50 years!), Garnier and L’Oreal, etc., including all of the different varieties of each - and this is my hands down favourite!! I’ve always been blonde and, for most of my life, the sun bleached it to platinum every summer. It’s only in the last number of years that I’ve had to help it get there. All of the L’Oreal dyes are great - but Ferria goes that extra step that makes it look so natural!! I’d definitely recommend this product to anyone eishing to change their hair colour!!

I used this to bleach my hair so I could apply a smokey pink hair dye. It worked beautifully. No damage to my hair.