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✨ Unlock your skin’s glow game with every pump! 💧
Plum 10% Niacinamide Serum with Rice Water is a dermatologist-tested, vegan-friendly face serum designed to brighten, hydrate, and balance all skin types. Featuring a potent 10% niacinamide concentration combined with rice ferment and olive-derived squalane, it delivers 2x instant hydration, reduces blemishes, controls oil, and refines skin texture with a lightweight, non-sticky formula. Ideal for daily use by both men and women seeking clear, glowing skin.





| ASIN | B0C85R7M9D |
| Active Ingredients | Licorice, Niacinamide, Rice Ferment Extracts |
| Best Sellers Rank | #227 in Beauty ( See Top 100 in Beauty ) #13 in Serums |
| Brand | Plum |
| Country of Origin | India |
| Customer Reviews | 4.1 out of 5 stars 9,751 Reviews |
| Global Trade Identification Number | 08904430202831 |
| Importer Contact Information | L-1/4, Addl MIDC, Satara 415004. ML No.: PD/C/73 |
| Included Components | Face Serum |
| Item Form | Drop |
| Item Type Name | Face Serum |
| Item Volume | 10 Millilitres |
| Item Weight | 10 Grams |
| Manufacturer | Sprivil Healthcare Pvt Ltd, Sprivil Healthcare Pvt Ltd |
| Manufacturer Contact Information | Sprivil Healthcare Pvt Ltd |
| Manufacturer Part Number | SE2831 |
| Material Features | Vegan |
| Material Type Free | Animal Derived Ingredient Free, Fragrance Free, Parabeans Free, Phthalate Free, Synthetic Fragrance Free |
| Model Number | SE2831 |
| Number of Items | 1 |
| Packer Contact Information | L-1/4, Addl MIDC, Satara 415004. ML No.: PD/C/73 |
| Product Benefits | Brightening, Clearing, Glow |
| Recommended Uses For Product | Acne, Brightening, Glowing, Oil Control, Pore Tightening |
| Scent | Fragrance Free, Unscented |
| Skin Tone | All |
| Skin Type | All, Combination, Dry, Normal, Oily Acne Prone, Sensitive |
| Special Ingredients | Licorice, Niacinamide, Rice Ferment Extracts, Squalane |
| Target Use Body Part | Face |
| Unit Count | 10.0 Milliliters |
| Use for | Face |
B**A
Good but be careful
I've been using this for only a week, day and night. Before my review I'll tell you that I started with a 5% niacinamide from dermaco and didn't directly start with a 10%. Back to the review, I don't have any acne(occassionally a pimple or two mostly related to my menstrual cycle) but I do have very oily skin which means sooo much sebaceous filaments on my nose area. It almost looked like I had dandruff on my nose. But after using it for a week, I've seen such a huge difference. I don't wake up with oily nose and the sebaceous filaments are basically gone. For those of you who don't know what sebaceous filaments are, it just looks like tiny bumbs at the base of your nose, mainly due to build up of dirt or in my case oilyness. I've loved this combo. Also a piece of advice, if you use this and also use a cream moisturizer even though you have oily skin, it's gonna be greasy. I made this mistake first so my advice would be to use the toner then serum and skip the moisturizer in the morning routine and go straight to apply a sunscream, only if you use a heavy moisturizer. If it's gel based or water based, you should be fine. If it's heavy, just use it in your night routine since you don't have to apply sunscream too after, you won't suffocate your skin. Then again, everybodys skin concerns are different. Try it out and check what works out for you. Also please don't start with a 10% niacinamide serum, you may see influencers recommending these but 10% concentration is not going to be smooth on someone very new to skincare. I used 5% for about a year before I went up. You can easily make your skin over sensitive and if you're going to buy this without having a sunscream. I would suggest buying a sunscream first because all progress is waste if you can't keep it. You need to protect your skin if you want the treatment to work or in worst case scenario you'll mess up your skin even more.
A**N
Good
This serum Broke me out very badly, although I had been using 10% since 1 year but this formulation did not work for me. I have acne prone sensitve skin .My face is full of pimples now.... After using for 1 months.... My breakouts were caused due to some other reason that coincided when I started using the serum...later when my skin healed and I tried the serum again...it was really good...hydrating, very minimal and pleasant scent, it did brighten my skin and the Consistency is good. However the packaging is a bit cumbersome to use. Due to thickk Consistency the serum sometimes doesn't come out
K**R
Best
I have been using it for almost 3 months or more. It really works good it give me a good result, and I’m still using it. It was so well it reduce the dark marks very well.
P**L
Amazing product 👍
Awesome 👍 product I used it from long time and believe me it gives an amazing result keeps your skin hydrated all day long with gives a silky smooth texture.
A**A
Nice
Not bad
R**L
Very nice
Vary nice
V**A
Used bottle
I got used bottle. The cap was so loose and serum is out of the bottle
S**J
Mixed feelings - unsure whether product is real or knock off
My good friend recommended this since I'm a first time user - said rice water will help with smoothening effect. I actually brought this off Amazon for my sister who's sensitive skin and she told me it itched. I on the other hand brought the same product on Instamart - my skin isn't as sensitive, even though I forgot to do the patch test - I didn't had any reaction. Within 4 weeks I saw the difference - I didn't observe much effect again acne (since I didn't had much during that time) but it definitely smoothened my skin. This was in May. Except for a small rash development on my forehead in 2nd month (it itched too) - due to cross contamination, which went away after I stopped applying serum for 1 week - everything was good. So effectiveness - 5/5 (even with once/day application); Scent - none; No oiliness, even though I used sunscreen on top. But then my sister gave the Amazon ordered serum back to me, which I'm currently using since September 2nd week - I saw pimple breakout like I hadn't since my uni days! It's pretty bad (around nose, upper lip, Chin area), compared to my smooth and acne free face before. I did trial and error to see what's wrong - stopped briefly, made sure my hands were clear before applying, even stopped my nightly Vitamin C routine, now I even bought my old facewash to eliminate that risk too - situation hasn't improved. Which leads me to believe that this product on Amazon may be knock off.
R**A
This is recommended
So far the best Niacinamide i tried. Very thick and just first application you can see the difference. Love it.
I**G
Good product for oily skin
It has a nice milky texture and feels amazing on the skin. But but sticky and takes a few minutes to get absorbed. Happy with it
R**R
Good for body
Nice one
ل**ل
المنتج تالف
المنتج تالف القطارة المنتج جاف داخلها وعلى حواف الزجاجة ولاني لم استعمله مباشرة فور شرائه اكتشفت الان وسبب لي تهيج في البشرة وحرقان
R**Y
Satisfactory
Love it, as my skin is very very sensitive and because I’m Asian, the only product suits my skin… all my dark spots and hyperpigmentation gone…. Feels smooth
Trustpilot
2 months ago
3 weeks ago