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🖤 Elevate your lash game with nature’s boldest black!
Poppy Austin’s Vegan Mascara delivers rich black volume and length with a waterproof, smudge-proof formula designed for sensitive eyes. Crafted from plant-powered ingredients like biotin, argan oil, and aloe vera, it nourishes lashes while providing all-day wear. Packaged sustainably in a bamboo tube, this hypoallergenic mascara is vegan society registered and cruelty-free, perfect for the eco-conscious professional seeking natural beauty with lasting impact.







| ASIN | B0C4FRKGVZ |
| Benefits | Lengthening, Volumizing, Curly, Nourishing |
| Best Sellers Rank | 3,304 in Beauty ( See Top 100 in Beauty ) 45 in Mascaras |
| Brand | Poppy Austin |
| Brand Name | Poppy Austin |
| Colour | Black |
| Container Type | Tube |
| Country Of Origin | USA |
| Coverage | Full coverage |
| Customer Reviews | 4.3 out of 5 stars 10,345 Reviews |
| Item Form | Gel |
| Item Volume | 9 Millilitres |
| Item form | Gel |
| Manufacturer | Poppy Austin |
| Manufacturer Part Number | PAMSCR-UK |
| Mascara Wand Type | Precision comb-like brush |
| Material Type Free | Animal By-Product Free |
| Model Number | PAMSCR-UK |
| Number of Items | 1 |
| Other Special Features of the Product | Not Tested On Animals |
| Package Type Name | Tube |
| Product benefits | Lengthening, Volumizing, Curly, Nourishing |
| Skin Tone | Fair |
| Skin Type | Combination, Dry, Mature, Normal, Sensitive |
| Special feature | Not Tested On Animals |
| Speciality | Cruelty, Hypoallergenic, Vegan |
| Specialty | Cruelty, Hypoallergenic, Vegan |
| Unit Count | 9.0 gram |
| Water Resistance Level | Waterproof |
K**E
Lovely no clumping mascara.
At my age I had almost given up on mascara as every one seemed to clump on me, this mascara however is lovely it's the right consistency and to top it of its good for your lashes no nasty chemicals so even better, as I'm an older lady I don't wear false lashes and go for the more natural look, I never realised how many dangerous chemicals go into water Proof and other mascaras, this mascara didn't Smudge all day and was light on my eyes, no imitation just a great mascara, Thank you.
K**G
Well pleased, a quality product
Great product, colour is a rich black applies easily, buildable lasts about 12hrs easy to remove, gentle and seems to nourish my lashes as theyve got thicker. Cruelty free and vegan.
A**R
Pleased
No clumping, smudging goes on really well & I have short lashes, needs more than 1 coat but layering it has been fine. Not tried it with a primer first yet, comes off easily & no sensitivity issues, I’m very pleased.
P**S
a quality mascara
I like this mascara very much, I have been looking for ever for a mascara which does not clump. this is not totally clump free, but out all of the mascaras I have ever used, it the one that clumps the least. I like very much that it is vegan and hypoallergenic.
A**R
THE BEST. ⭐️⭐️⭐️⭐️⭐️
POPPY AUSTIN knows what she’s doing ! I purchased this in February last year. I can honestly say it is the very best mascara I have ever used. I’d pay a lot more than a tenner. It applies SO well, lengthens without being stringy, Looks good day and night and even in summer. Though I don’t use mascara very often and it is a relatively small container (great size for your bag) but it’s lasted more than a year. I usually take it off quite quickly but not always after an outing so not sure about it being lasting that way but it has remained unclumpy on the brush and my lashes, easy to apply and is definitely gentle. (I have sensitive eyes.) Though I am fair and it is a very solid black, it looks great and not too intense. VERY IMPRESSED. Thinking about it I need to order another…
G**S
Smudges under eye in a few hours
This is a nice product but even with a thin application it ends up, in a few hours, under my eyes. Such a shame. I wasn’t even in a ‘testing’ ie hot, sweaty or damp environment.
E**S
Lush Lashes!
I was keen to find an organic/natural mascara - I spent ages researching and comparing brands. I ended up deciding this was the best option for me and I am so pleased with the results. - Mascara apply smoothly without clumps - I applied to upper and lower lashes and both look gorgeous - Enhanced the length of my eyelashes - Survived a run in this intense heat without any smudging or running due to sweat/heat - Feels lovely on my eyelashes, I can’t see any thick strands like you sometimes get from synthetic mascaras. - Lifts my complexion and maintains the natural feel. Overall I am super super pleased with this product. I have dark ginger hair and my mum has blonde hair, we have both tried this mascara and felt the same results. It’s now going to be a staple in my makeup bag and all the better it’s natural, organic and nasty-ingredient free!
J**N
Must be re-formulated
I’ve bought this mascara in the past, but not for a while. It used to be great. Quick results, no clumping, lengthened lashes well. I found it to be poor now. They must’ve re-formulated it because it just doesn’t lengthen the lashes anymore. Disappointed. I already have black eyelashes, so it really doesn’t do anything much at all.
M**S
Muy buen producto.
Muy buena y no irrita mis ojos, es a prueba de agua.
C**N
Unico
Ho le palpebre cadenti e tutti i rimmel, dico tutti, mi colando ma questo è veramente unico. Dopo anni ho trovato finalmente il mio rimmel che non lo cambierei con nessun altro perché mi rimane tutto il giorno ( lavoro in una piscina all’aperto con tanto sole e sudore) senza occhi di panda. Per chi cerca un rimmel che fa tipo “ ciglie finte “ non lo raccomando perché rimane molto naturale ma è veramente ottimo per ciglie nerissime ed è allungante e curativo, in più le ciglie rimangano morbidissime. Ho visto delle recensioni che costa tanto per la quantità ma non è vero perché basta veramente pochissimo, lo uso ormai da due mesi ed è ancora come appena comprato. Lo raccomando a tutte le donne che come a me hanno, per caso dell’età, le palpebre cadenti.
L**C
Gentle mascara
Easy to apply and it doesn't clump like other mascara. I've had no problem using it or had ny reactions. Very pleased with the product and it came quickly in the post!
K**C
Je recommande!
Excellent mascara ! Il est doux pour les yeux.
O**A
Sensitive eyes
That good one mascara, for allergic eyes, really helpful to me
Trustpilot
3 days ago
2 days ago