The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Product ID: 5542843
🌍Global luxury industry insights
💡Provocative, rule-breaking strategies
📚Comprehensive luxury marketing guide
€ 126.63
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Description
📈 Elevate your brand game with the ultimate luxury marketing playbook!
- ACCESSIBLE YET DEEP - Clear, ESL-friendly language that’s perfect for both students and professionals.
- GLOBAL PERSPECTIVE ON LUXURY - Understand luxury’s role in the worldwide economy and diverse sectors.
- TIMELESS WISDOM FOR MARKETERS - A must-have reference that stays relevant for years to come.
- MASTER THE ART OF LUXURY MARKETING - Break conventional rules and elevate your brand beyond the ordinary.
- PROVEN CLASSROOM REAL WORLD SUCCESS - Trusted by educators and industry leaders alike for practical application.
The Luxury Strategy is a highly acclaimed book by Jean-Noël Kapferer and Vincent Bastien that challenges traditional marketing norms to reveal how luxury brands are built. With a 4.5-star rating from 380 reviews, it offers comprehensive, accessible insights into the global luxury market, making it essential for marketers, students, and professionals aiming to master luxury branding.
Specifications
| Best Sellers Rank | #414,852 in Books ( See Top 100 in Books ) #55 in Product Management #168 in Business Marketing #398 in Advertising (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (388) |
| Dimensions | 6.54 x 1.06 x 9.49 inches |
| Edition | 2nd |
| ISBN-10 | 0749464917 |
| ISBN-13 | 978-0749464912 |
| Item Weight | 1.85 pounds |
| Language | English |
| Print length | 408 pages |
| Publication date | September 25, 2012 |
| Publisher | Kogan Page |
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