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💎 Elevate your haircare game with the ultimate anti-aging luxury shampoo!
Alterna CAVIAR Anti-Aging Replenishing Moisture Shampoo is a sulfate-free, luxury haircare solution infused with caviar extract and Sea Silk. Clinically proven to hydrate, smooth, and protect dry, brittle hair, it reduces breakage by over 99% and offers thermal protection up to 450°F. Ideal for professionals seeking salon-quality results and a visibly youthful, polished look after just one use.

























| Customer Reviews | 4.6 out of 5 stars 2,871 Reviews |
N**H
The top of the line HG of shampoo!
Many, many years ago I tried Alterna's Caviar shampoo as a sample given at a luxury high-end salon - and I'm so glad that I never forgot it! I have shoulder-length, slightly wavy color-treated (highlights every 6 weeks or so) hair, and hormonal, so it was a bit of a dull, dry mess. I'd tried so many other shampoos - from natural and artisanal to medicinal to expensive to drugstore - and nothing was helping! We have hard water here, and I have a filter, but still, my hair always felt either too moisturized or waxy or too clean/stripped/dry, and my scalp was gunky no matter what I did. I was feeling pretty hopeless and then I remembered Alterna and that sample I tried at the salon all of those years ago, and thought I'd give it a go and see if it was as good as I remembered. It EXCEEDED both my expectations and my memory! The shampoo itself is a lovely & unique consistency - sort of like a serum - not too soapy and stripping like some, and not too thick and heavy like others, but it's just the right amount of slip without being weighty or waxy. It lathers nicely, but without stripping, and has a pleasant scent - not an overwhelming perfume, but just a nice luxury fragrance. My sensitive scalp and temperamental hair both loved it - no gunky build-up at all - even after day 4 without washing, and my hair feels silky and healthy, with my natural waves looking polished and not frizzy! Let me tell you, this shampoo (and the CC leave-in creme) are worth every penny!
J**O
Luxurious shampoo!
I am truly amazed ! I’ve only used this shampoo once and what a difference, but the real proof was when friends actually commented on how nice my hair looks. Definitely a keeper. Buy this product
N**G
Good product
Love it!!! Smells nice and can tell difference in hair volume, moisture and softness. Good price for the performance!
J**T
Will purchase again
My hair feels healthier and is shiny and I enjoy the fragrance, not too strong but pleasant. I am 51 and my hair texture has changed, I do feel this shampoo has helped restore some of the softness and shine, a little bit goes a long way.
A**N
Excellent products but ...
The shampoo and conditioner are tres pricey but excellent and only a small amount is necessary, The hairspray is like no other -I have a lot of shoulder length hair but it is fine so I love that the lift lasts all day especially at the hairline . Unfortunately the packaging is dreadful The pump bottles for the shampooin and conditioner are an improvement over the impossible screw caps which constantly clog and don't turn easily. For products that are designed for older consumers the hair spray container is also horrible - too wide, slippery and difficult to control for often arthritic hands , The sprayer also clogs frequently. Please address these issues - these are really superior products and would like to continue using them . While your at it please offer travel size shampoo ,conditioner and hairspray - thank you
A**L
Works great
These product leaves my hair so soft, I love it! My hair is frizzy and coarse and this product is amazing leaving it smooth. It kinds of leave it straighter also. It has a nice citric soft fragrance.
D**M
Best shampoo for youthful looking hair!
This is the best shampoo for "older" people hair. I have been using it for years and everyone always compliments my hair. It shines and looks youthful.
J**E
Best shampoo
Best shampoo. It’s worth the price.
R**S
just what i was looking for
I have been using this product for 3 years I find it brilliant for my hair type smells good too
S**I
Don’t use it on cats and dogs and little kids as well
The shampoo made our hair clean and fresh
C**A
Hidratante
Excelente
E**E
Super!
Meine Großmutter nutzt es schon jahrelang, sie schwört drauf. Duftet sehr angenehm.
V**I
Favoloso
Profumo buonissimo, lascia i capelli morbidissimi è super idratati
Trustpilot
5 days ago
3 weeks ago