Bleach LondonWhite Toner Kit - Ammonia-Free - Ideal to Neutralise Brassy Yellow for Icy Blonde Finish - Perfect for Pale Yellow Bleached Hair (Complete Kit)

Bleach London White Toner is a fantastic product for achieving a cool, icy blonde look. It neutralizes yellow or brassy tones, leaving hair with a beautiful, ashy finish. The formula is easy to apply and doesn’t dry out the hair, leaving it feeling soft and smooth. Perfect for maintaining a fresh, bright blonde without the damage—highly recommend for anyone looking to tone their hair!

Returned due to not needing it anymore but I’ve used it in the past and it’s worked wonders.

Salon quality, if not better. It doesn’t leave a purple stain to the hair which I find happens at the salon sometimes. This makes my hair the white ash I love

It's treats your hair lovely after a few washes it goes even better nice and light I would recommend this product ✨️ 👌

Before and after attached, my ends were more orangey than the roots and it has taken a lot of that out. However my hair is still yellow. For the price of this it doesn’t work as well as you’d think, although it doesn’t seem to have damaged my hair

Fantastic Product I use to go the hairdresser pay 90 pounds to get hair don’t not to get the blonde I get with this product amazing

You can’t fault this toner it does exactly what it says on the shade chart on the box

This product definitely lightened my hair more, but it didn't achieve the white tone in describes