- Whites Detergent, Concentrated Laundry Detergent Liquid, Whiten & Brighten Clothes, Tough on Stains, Classic Scent, 32 oz.

at first when I got this product delivered and smelt it straight from the bottle I gagged. It smelled like a man’s cologne and was so strong. I am a girl and I like to smell like a girl I wanted something that smelled more like linen or floral. I decided to give my stinky workout clothes And towels a good wash in this just to see, and I am obsessed. The overly strong man cologne smell, turned into a subtle amber and musk scent. I just washed some towels and clothes yesterday so I’m not sure about the longevity. Also, my daughter works in a restaurant so she needed something that took away the restaurant smell and this did the trick my towels and my workout clothes are soft and super clean. And yes, this is a little bit expensive but I only put a tiny bit in my HE washing machine so I’m expecting it to last quite a while. I just ordered the classic laundry detergent so I will see how that goes.

Love this detergent so much. The smell is amazing! I wash my baby's clothes with it and it doesnt give him rashes. Its very gentle but cleans as well. THe only thing I wihs is that it brought a measuring cup but if you have one lying around, then it doesnt matter.

Best smelling detergent I have ever come across and I am a very picky sniffer. Besides that it gets the job done. Yes it’s a little bit pricey but you don’t have to use that much and it really smells wonderful I recommend washing your sheets in it. You’ll go to bed with a beautiful fragrance.

People are not kidding when they say this detergent smells good. It does. The smell reminds me of expensive hotel towels. As to its ability to clean, I am leaning toward the idea that it has a very good ability to clean items that have always been treated well; on pieces of clothing that have layers of dirt, or that need clarified, I think it struggles. For example, on older shirts that my kid wears and sweats on, the smell remained after washing. On new shirts she has, the smell hasn't been able to build up. Right now, I am experimenting with Laundress' Stain Remover and this product. Together they work pretty well; however, the wonderful smell isn't as present. I think I will be using Defunkify on a good deal of our wardrobes and then trying only Laundress for a few months to see how it goes. I will update. For now, this detergent is not completely earning the price it costs. Not yet. Please check out the Stain Remover, though. Such good stuff!!!!

I loved this product before the recall. I feel that I need to finally stop paying top dollar for it as I wait for it to come back to life because it's lost about half it's fragrance, there's absolutely no remaining scent after the wash so my closet and drawers don't have that amazing smell I lived so so much, and no more compliments throughout the day which used to happen all day wherever I'd go. Plus, I have been waiting for my favorite (and so many others people's favorite) scent "No. 10" that has such a beautiful, but not too feminine scent that sticks to every singke fiber of your clothes for a long long time, and to snuggle into freshly washed sheets and duvet/blankets is like heaven. There's no longevity at all now and I can't even smell it while it's washing or drying. They don't offer dryer sheets to complete the scent of the detergent. That has always bothered me, so before I was getting "Bounce free and clear" dryer sheets which really fluffed everything up very nicely, and left each room smelling amazing. But the whitening product has changed from powder to liquid and it isn't half as good at brightening whites as the powder which worked so well giving very dingy old clothes a new lease on life. Not anymore. I wonder if the difference is the use of borax? I think thar was an ingredient in the powder but isn't in the liquid. I still have a spot stain removal bar (it started out tiny and it's 2/3's gone now) which I keep for intimate and small stains that has borax in it and it's a beast! But they recalled literally everything. I don't know what kind of problem there could be for them to remove every single product they offered. Like powder and bar soap like that. But I'm not privy to why it happened, it just seems like every time I find something I REALLY love and plan to stick with, it disappears or changes for whatever reason. It's very disappointing. As far as cost goes, the value of putting twice as much money into a product than leading brands, while waiting for "No. 10" and hoping they fix their formula, that is way too expensive for me. I can't afford to buy products that I'm not thoroughly happy with at designer prices and to me with my small budget, this is a luxury, and sadly I won't be buying more. I have struggled to find another highly scented detergent that I like so I'm also sinking more money into that. I wish I knew which one is comparable to the former formula that Laundress was using that is nearly as good. My whites are dingy again with the new recipe and I'm paying a lot for the past success of this product that's nowhere near the same I'm also disappointed in the lack of brightness and stain removal. It just doesn't work like it did

Removes stains, smells fresh.

My five star review is for the product itself but not so much for scent. The product does in fact leave a long lasting scent. I used both the detergent and conditioner/ softener and I definitely notice my blankets are nice and soft as well as them having a very strong scent. I got the classic scent however I’m not a fan of the scent itself. It smells a lot like an incense shop which I personally don’t like. I’ll be purchasing from the brand again, however I’ll be picking a different scent.

It’s not the same. Not only did they change the formula, but the scent is different, not in a good way either. I have used The Laundress since they used to allow you to ship your laundry to them. It’s the scent that my children have grown up with. I never cared about the price, it was the value of clean clothes, products that were made for my delicate fabrics, and a scent that was very pleasant but not overwhelming. Just put us in a sublime mood. While the Company was reformulating all of the products and a lot have yet to return on the market, I began making my own detergent. It’s a lot of work. I am sad and I guess disappointed that they didn’t make the scent the same, or did not realize that the “New” detergent smells muted and off. I think I will be staying with the replacement of a really thin white bottle with a little pink lid for my silks, wool, and cashmere. While I slave over the stove and oven to continue to make my own detergent for the price of $0.75 per pound.