Underglow Blurring Primer | Blurs Imperfections, 0.91 Fl oz

Great primer for mature, dry and even combo skin! Gives a dewy glow without being oily and helps foundation look smoother. It helps make foundation last all day, even in high humidity. If you have combo skin, you may need to lightly blot away oil about halfway during the day. If you have mature skin that is dry or changing, this will be a great addition to your makeup routine! It has a thin texture instead of the thick silicone primers that I have used in the past. It does have a light smell (reminds me a little of cocoa butter), but it dissipates quickly and you cannot smell it very long after application. It has not irritated my sensitive skin at all.

This is such a nice product. I first cleansed gently and applied a light spray on hydrating ampule before I applied this product. A few drops on the cheeks, forehead and neck, and it really made the skin glow even more than just the hydrating product alone. I am able to use this as a glowing base and use a moisturizing under eye concealer to touch up those minor imperfections, for very light coverage with a no makeup look. I’ve also used it under full coverage foundation for a dewy look, and also tried mixing it in with my foundation, and then applying it. They all look great. I personally like the scent. It has that scent of clean and what I can only describe as what high quality cosmetics often smell like.

I saw someone use this as part of her make up routine on Facebook and thought I would try it. Under make up gives a nice glow. Helped make my tired skin look so much better.

The ICONIC LONDON Underglow Blurring Primer is everything I didn’t know I needed! It gives my skin the most beautiful, soft-focus glow while blurring imperfections and minimizing the look of pores. My makeup applies smoother and lasts longer, but I also love wearing it alone for a radiant, healthy look. The texture is lightweight, the universal shade blends perfectly, and I love that it’s cruelty-free and vegan. The only downside is the dropper—it doesn’t dispense the product very well and can be a bit frustrating. But the formula itself is so good, it’s worth working around. Definitely a must-have in my routine!

Amazing primer, all over glowy product. I use under foundation, looks glossy, not greasy, sometimes i tap on high points of cheeks as highlighter, doesn’t lift powder or foundation. Great product

Absolutely love this product! It gives a finish that makes me look like I have a filter on. Very lightweight.

this literally disappeared on my skin- it didn't look glowy and it definitely didn't blur or even my skin tone at all. I have a lot of primers and tinted spf style products- some with glow, some just tint... this one may as well have been colorless. I wish I would have saved the box and could send it back.

This grew on me at first I was disappointed and thought it was blah and me be breaking me out. However, I changed my skin care up and my foundation and added this back into my routine during the winter. It gives subtle glow with added hydration. This is my second purchase and I use it under lumi matte foundation and dewy foundation or mixed with my foundation like a skin tint. I really like it as a primer. Acne safe, no glitter, no smell.

I’ve been using the Iconic London Underglow Blurring Primer for the past month, and I’m absolutely loving it! It works beautifully with my combination skin — giving me a smooth, radiant base without feeling heavy or greasy. It pairs perfectly with foundation too; my makeup glides on effortlessly and looks flawless all day. I’ve noticed that my makeup not only looks better but also stays put longer, which is such a win. Plus, there’s no peeling or patchiness at all — just a soft, blurred glow that makes my skin look healthy and fresh. Definitely one of my new favorite primers!

I love it

Great product

Best primer I have used, works well under foundations (tried with Armani luminous silk, and dior stick)

This is my favourite primer . It goes on so smoothly. Blurs any imperfections. I often just wear by itself without makeup for the natural look. Under foundation it smooths and hydrates with no drying or caking. You will find you will use a lot less foundation.