SchwarzkopfKeratin Blonde Hair Dye Platinum Blonde 001, Ultra Lightening Kit, 1 Application - Hair Bleach Enriched with Keratin, Lightens up to 9 Levels and Protects Hair from Breakage**

I purchased apricot blonde.The natural color of my hair is strawberry blonde. I am 60 years old so from time to time the darker red comes in and some of the white hairs are coming in.So I wanted to brighten it up and even out the darker and lighter tones… While maintaining natural highlights.I did not want to have an orange head!I wanted to maintain the most natural look since I'm extremely light skinned.And this totally did the trick! The color is perfect! It's not far off from my natural… It's better.I think if you had gray hair or very very light blonde hair it might turn out orange. And if you have darker hair, I'm not even sure if it's strong enough to lighten it.But, if you're a redhead or a strawberry blonde and you want to even out your tones and brighten your color, this is definitely the one for you!The first two photos I added are the after. The third photo is the before.It is a subtle difference but much better!

This product works really well for me. I have very dark brown hair, with some grey. My first time using the almond blonde I did use 2 boxes, as I have thick hair that is past my shoulders. Then ends of my hair had older dye, but this lightened my hair up quite a bit, leaving me looking like I had been in the sun on a beach. I was surprised by how many compliments I received, many thought it was natural. I've used it twice now, and plan to keep using this.

This product exceeded my expectation. It is everything it says it is and did not dry out or over process my hair. The color was spot on. After using this product I will not use any other kind. I had nothing but compliments across the board. Looked better than a high end color at a salon.

This is an excellent product. I have used it many times and will continue to use it. HOWEVER...I learned that it is imperative to open the color kit when it arrives to make sure that all the tubes and bottles are included.I did not do that, and today, when I wanted to color my hair, I discovered that the kit was incomplete and useless.Worse, I can't return it because I missed the return time window. Otherwise, very satisfied - no harsh odor, great color, long lasting.

I’ve tried many different at-home hair colors, and this one is by far the best! I was born blonde, but over time, my hair has darkened, and I’ve developed some grays. Since my hair is very fine and prone to damage, finding a gentle yet effective color has been a challenge. This formula not only delivers beautiful, natural-looking results, but it also comes with a purple conditioner in every pack to eliminate brassiness—such a game changer! If you’re looking for a reliable, salon-quality color at home, this is it.

It's easy to apply to your hair and it doesn't burn your hair but if your hair has red tones in it it will bring them out and you don't get the color you want

I gave this hair dye 3 stars for a few different reasons. I have shoulder length, thick, curly hair and I purchased two boxes to ensure that I had enough dye. I used both boxes. My hair naturally pulls red but I was hoping since this dye came with a purple conditioner that I would be able to achieve the ash blonde as described on the box. Unfortunately this dye did not give me the color I was hoping for. It was super gentle on my hair and after I styled you can see my hair looks extremely shiny and healthy. It just was not the color that was described on the box.

It was easy to use and gave a similar color to what it said it would for my hair. I gave 4 instead of 5 stars because I feel like it damaged the ends of my hair a lot more than any other color I’ve used over the years (it has been several months since I’ve colored my hair and I’ve had a trim since my last color, so it’s not like I was putting this on already trashed ends.)