Midori Spring Organic Hojicha - Smooth Roasted Green Tea Powder, Antioxidants, Low Caffeinie, USDA, Vegan, NON GMO Japanese Masters Roast

If this hojicha tastes fishy or burned, then it's probably user error. After experimenting here's what I recommend for a good iced hojicha latte with this powder:- 1 generous tsp of hojicha powder- 2 oz hot water - 175 degrees F- sweetener of choice (my favorite is a splash of maple syrup, but vanilla is delicious too)- ice- milk of choiceAdd the water to the powder and froth (you can use a traditional matcha whisk, but I'm lazy and use a cheap electric handheld frother wand). Pour over the milk and ice and enjoy. Simple and delicious! The key is not to burn the powder - 175 F is good! It's not rocket science - adjust it from there as desired. Add a little more water, add some flavor to it, top with a homemade cold foam....just enjoy it!

This was my first time trying hojicha and I loved this brand! It has a nice nutty flavor and doesn’t taste overly roasted. Really great quality and good value. Easily to access which is awesome. Would definitely buy again!

I wanted to like this so bad, but mine taste like burnt ganja. 😫

I was skeptical because some reviews said it was over-roasted or that there was a weird aftertaste or some fishy odor. I'm happy to say that I did not experience any of that! The flavors are very mellow, kind of nutty, with a slight roasted flavor. If you're a fan of stronger flavors, this might not be for you since it's on the lighter side. Perfect for beginners who are trying out matcha/hojicha though! It comes in a pretty big canister too, so this will last you a while!

I have tried many hojicha powders here and in Japan and this is great. It is just as good as Rishi Tea’s version.I highly recommend putting the powder through a sift before using it.For temperature, 175F and 170F have give the best results (as long as I mix it in a pre warmed bowl/cup)

There is nothing good about this.A frequently drink this company's regular Matcha and I love it. I was excited to try something new by them.It smells like rotten rancid nuts.I thought maybe it tastes better then it smells... sadly no.I mixed it with cacao powder. I still couldn't get it down. I wonder if Amazon stored it wrong and it went bad? It's dated for 11.30.25.Called Amazon and got my money back.I will keep getting Midori Spring Emerald Matcha though as it is the best value!

For my first time trying it I really liked it. When making it it has a very roasted smell to it but once you add maple syrup and whatever choice of dairy it tastes very a bit of roasted nuttiness to it. I've also tried it with honey and it kinda tasted like a classic milk tea boba. I would say its definitely a good choice for my first time trying hojicha.

I love the flavor.