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✨ Own your platinum glow with confidence and care!
Schwarzkopf LIVE Intense Colour Platinum Blonde is a permanent hair dye that lightens hair up to 3 levels while delivering rich, anti-brassiness blonde tones. Its advanced anti-breakage formula reduces hair damage by up to 80%, ensuring healthier, shinier hair. Designed for perfect grey coverage and enriched with caring oils and keratin, this vegan, silicone- and alcohol-free formula comes in eco-conscious packaging, making it the smart choice for vibrant, long-lasting blonde color with a sustainable edge.
























| ASIN | B0CMMH1Z9F |
| Benefits | Brightening |
| Best Sellers Rank | 2,175 in Beauty ( See Top 100 in Beauty ) 37 in Permanent Hair Colour |
| Brand | LIVE |
| Brand Name | LIVE |
| Colour | Platinum Blonde |
| Container Type | Tub" | "Tube |
| Customer Reviews | 4.5 out of 5 stars 8,564 Reviews |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item form | Cream |
| Manufacturer | Henkel |
| Manufacturer Contact Information | UK: Henkel Ltd., Hemel Hempstead, Herts, HP2 4RQ. |
| Manufacturer Part Number | 2924243 |
| Material Features | Vegan |
| Material Type Free | Ammonia Free, Peroxide Free |
| Model Number | 2924243 |
| Number of Items | 1 |
| Package information | Tub" | "Tube |
| Product benefits | Brightening |
| Recommended Uses For Product | Coloring hair that is extra light blonde to medium blonde, Long or thick hair |
| Suitable Hair Colour | Light Blonde |
| Unit Count | 1.0 count |
M**S
Lovely colour
Love this colour, but it doesn't last too long, so have to top it up with the punk purple to maintain it before doing it again as roots show through too much. As the colour seems to run after washing hair, recommend using a dark towel. Lost count of the number of times i've dyed hotel towels! Also been hard to get hold of for the last couple of months.
S**A
Great coverage/good hair match colour
Really good hair dye, great colour match, leave hair feeling lovely anmmwith great coverage, easy to use and follow instructions. Will continue to buy as and when required. Reliable product.
S**A
Love this colour
Love this colour. I have warm blonde hair and this colour looked lovely on top of it. I didn’t cover my whole head but I did cover the roots and most of the longer hair but let some blonde show through. .
L**I
Pink tones
Love the colour but if your hair is already light it can leave a pink tinge
R**E
Good value
good quality product and you get a generous amount. I have long hair and usually need a second bottle. The results weren't great for me. I have dark blonde hair and it came out a lot more of a red for me.
J**N
Great buy.
Excellent, love this colour, so easy to use and kind to your hair. I've just bought 3 more.
L**E
Always brilliant
I always buy this one as other brands go way too orange coloured. This does go slightly orange when wet but if you dry it it isn't so bad, however I'd definitely recommend some toner or as I prefer a couple hours with darker purple shampoo than the aftercare one you get with this. All in all it lifts very well and evenly and my hair is super soft during and after. To avoid irritation, don't use this on recently washed hair, if hair is too greasy though, just wet it without shampoo and dry it before using this as you don't want any small scalp cuts.
C**.
Nice colour
It colours the hair really well, but the down side is that it stains the skin a lot, it’s very difficult to remove.
S**E
Coloration périmé
Mes racines sont devenue blonde alors que je suis brune a la base. En vérifiant la boîte (apres la pose) j'ai reçus 2 boîte périmée. Moi qui voulais refaire mes racine bin c'est rater j'ai juste jetter de l'argent par la fenêtre
V**N
Exactly what I ordered
Exactly what I was looking for and it arrived on time
S**A
Colore piu acceso che cambia a seconda della luce del tempo..incredibile incredibile
Vibrante anche con ricrescita
A**7
Came out as expected
My hair was an ombre from black on top to auburn at the ends when I dyed it. I wanted to dye the ends of my hair to make it an ombre to purple instead of auburn and I did get dye on the black parts of my hair and it didn't add any kind of highlights to it which is fine. I knew it was going to make the lighter parts of my hair darker so that wasn't a surprise. The color wasn't a super bright or bold purple but I wasn't expecting it to be since my hair was dark when I dyed it. The color did come out exactly as I thought it would. It looked like a dark plum color indoors and looked like a nice bright red-violet in the sunlight. The conditioner that came with the dye was amazing. My hair was so brittle and dry from being bleached and the conditioner made it feel like it was never bleached. When I was dying my hair, I did get some dye on the sink and floor but I wiped it up once I was done with my hair and there were no stains. All in all, I'd say it came out exactly as I thought it would and it was what I wanted so I'm happy.
B**T
Très beau violet et bonne tenue
Excellente coloration, elle offre un magnifique violet qui ne décolore pas dès le premier shampooing ! J'ai testé plusieurs couleurs, y compris en mélanges professionnels, aucune n'égale la Schwarzkopf LIVE Urban Metallic. Je vous la conseille vivement !
Trustpilot
3 weeks ago
4 days ago