Color ULTÎME® 5.89 Radiant Plum Permanent Hair Dye | Covers grays for vibrant color, Deep conditioning care, Diamond-like brilliance, For all textures, Cream formula

This is a very dark color. I was looking for a dark color. I dyed my hair yesterday. I made the mistake of picking the wrong color. This is the black cherry. I have to say I’m not mad about it! I’ve already received a lot of compliments on it.I color my hair all the time myself with pinks, reds, purples and even oranges. This is the first time I have ever gone this dark. I was a natural blonde but as I get older that started to become mousey and of coarse I have grays. (I’m 61) Those colors washed me out now.I made the mistake with the last color to dye with an ask brown color and then the dark color and it didn’t stay because my hair had already been saturated leaving no space for the new color to absorb into the strands. That washed out very quickly. I’m really hoping this lasts for me. I haven’t washed it again yet. If it doesn’t last, it will probably be because of my already dyed hair and then I will bleach it and try again.I won’t blame the dye.So far I am happy with the brand which I have used in the past but I’m not someone who is loyal to just a brand. I try all of them.My hair feels very soft! It smells great! My husband even told me I smelled good. I think he thought I had perfume on. LOL!I say buy it. Try it. Make sure you’ve left enough time from the last dye job to let the color to saturate your hair.I am not a stylist. I do not have a license. I’m just someone getting older who wants to have fun with her hair while she has it and feel younger and pretty. Changing up my hair makes me feel good. Plus it’s fun! It’s just hair. It can be changed. It can also be lost in life. Enjoy it while you have it! Just give it a little love with some TLC hair conditioners here and there.The after conditioner provided with this brand is wonderful! I wish they sold it separately!My pics are in bright light and regular light. Very dark in lower light. Bright in bright light.

I was two toned. I had highlights of blonde and they have faded to half of my hair so half my hair was primarily blonde and the other half was brown.I didnt want to pay to keep the blonde its so expensive to up keep.I have always fallen back to red but it had previously damaged my hair so bad.This product is amazing. My hair isnt dried out and the color is so spot on.Where I was blonde its a light red. Which overall It looks like a rose gold. I love it. I only left it on about 20-25 minutes

The color is beautiful! The pics do not do it justice.Easy to mix and use. I left it on for mins for all over color. (Use rubbing alcohol if you get it on your skin)One bottle coved all my hair, and it's to the middle of my back. It dries a bit while processing. It took a good 15 minutes of rinsing to remove the color, and it still didn't run completely clear, slight orange still rinses out. (But red color always does that on me)No chemical smell at all, it doesn't sting or irritate my scalp. The after color conditioner is amazing. I used the entire tube and let sit for 5 minutes. My hair shined, and smelled so good!!! I have a perm, the color didn't damage my hair. MOST IMPORTANTLY IT COVERS GRAY HAIR 100%!!!! This is the ONLY color I've used that actually works!! I just used it, so I can't speak to how long it stays bright and shiny.This is my new hair color. It works and it works GREAT!!The color choices are awesome, their not all the dull boring colors...UPDATESo it’s been 5 weeks since I colored my hair. The color still looks vibrant and shiny. My grays are growing back in, so I’m going to use just on my roots this time.Still happy with this product. I won’t use anything but this brand.

I love that color, it's really nice and it lasts a long time

So....I thought that this would work, as it's darker than the brown that my hair was previously colored. I have strong gray regrowth as well, and it was a few inches long, as I was waiting between colorings to let my hair detox a bit. My hair is in great condition, thick, about shoulder length. There was enough in the bottle that I had about a quarter left over. I'd recommend two bottles for longer hair. My hair brushes the tops of my shoulders and doesn't go past.My hair was brown, and I had two bleached 'chunks' in the front, one on the top layers of my hair, one as peekaboo under the top layer. They were pretty wide. I was going for a two-tone, but one that I could wear to the office. This color is a pretty brown, smoky purple on the bleached areas. Otherwise, there's only a faint sheen/no deposit at all on my brown hair.As far as gray coverage? I did the full thirty minutes and started on my roots, so that color was on my roots for a bit longer than the length. And I can't say that it covered my grays well enough that I'd use this color again. I might, just to see if it does better next time or has better coverage on the older gray strands as it layers, but I'm not sure. My 'grays' are light silver and this couldn't entirely cover them. There's obvious less deposit on the silver strands verses the browns. The good news is that because I have more gray than brown coming in, the coverage looks pretty uniform. It's just not what I wanted.On my roots, it's a nice, smoky brown, with some lighter streaks where the gray is. On my bleached areas, it's the box color and looks really pretty. Over the existing brown dye, there's pretty much nothing that's changed. So, if you've colored your hair darker, do a prebleach. You don't need to do a harsh one or to do it for long. Just lift your hair to a lighter brown/darker copper, and this should work fine on it. Don't forget to wait a couple of days between bleaching and dying and to moisturize the crap out of your hair. I recommend Perfect Hair Day for colored hair. It's extremely nourishing and worth the price to have silky soft hair after bleaching.

Beautiful color and barely fades.

This color is beautiful—it covers gray hair.

This is the only brand of red hair color that I will buy. It doesn’t fade as fast as the others and it leaves my hair soft and shiny. It also smells like wonderful. My hair is dirty blonde so my roots are BRIGHT red and I love it. I go two months between coloring and it faded out to a rusty/brassy red - which I still liked. Picture of faded color included.

I've been using this for years and truly love the vibrant color

Love this colour! I’ve never used this brand but have always wanted to. I’m glad I did!

Loved this shade of red, unfortunately it’s hard to find.

Satisfait

I love this brand and especially this color, black cherry, it's extremely hard to find in stores so I'm happy to have found it on Amazon, so I stocked up a bit. This hair color is easy to apply and no real overwhelming smell, it does a decent Job covering my grey areas but could by better. Great product