Beyblade is a brand for a line of spinning toys originally developed and manufactured by Takara Tomy, first released in 2000. They include a launch device with a ripcord to help achieve maximum speed. Players expel their tops into a plastic arena where they hit each other. The last spin in the top left is the winner. The main premise of the Beyblade series is customizable, with interchangeable parts. Both toys and their name were inspired by "Beigoma", a traditional spinning top. The introduction of the toy corresponded to the broadcast of the anime television series Beyblade of the same name. In 2001, the series was fired by the Korean toy manufacturer Sonokong. In 2002, Hasbro began selling Beyblade toys internationally (licensed by and produced by Takara) along with a coordinated country-by-country release of localized versions of TV series. In August 2008, Takara Tomy released Beyblade: Metal Fusion; the first incarnation of the toy in three and a half years. The series was followed in 2015 with Beyblade: Burst. [Company Information] Takara Tomy Company, Ltd. is a Japanese entertainment company that produces toys and children's items. It was created by a merger on March 1, 2006 of two companies: Tomy (founded in 1924 as Tomiyama, who changed the name to Tomy in 1963) and Takara (founded in 1955.)
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