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❄️ Unlock your coolest, brightest blonde yet—shine like you mean it!
PROVOKE Touch of Silver Go Icy Shampoo delivers an icy platinum look up to 2 shades lighter in just one wash using advanced triple toning technology to neutralize brassy tones. Enriched with keratin, it deeply hydrates and strengthens color-treated hair, leaving it shiny and healthy. This vegan, hypoallergenic formula is free from palm oil, parabens, silicones, and sulfates, making it a clean, luxurious choice for maintaining vibrant silver and platinum hair.
| ASIN | B0CWPGLYS4 |
| Active Ingredients | Sodium Chloride, Sodium Laureth Sulfate |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Anti-Frizz, Breakage Control, Brightening, Damage Control, Hydrating |
| Best Sellers Rank | 2,167 in Beauty ( See Top 100 in Beauty ) 150 in Shampoos (Beauty) |
| Brand | PROVOKE |
| Brand Name | PROVOKE |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.4 out of 5 stars 894 Reviews |
| Hair Type | Color Treated |
| Hair type | Color Treated |
| Item Dimensions | 36 x 58 x 175 millimetres |
| Item Form | Cream |
| Item Weight | 0.21 Kilograms |
| Item form | Cream |
| Liquid Volume | 200 Millilitres |
| Manufacturer | Karium Ltd |
| Manufacturer Contact Information | Royal Sanders Brands Limited, Preston, PR2 5NA, UK. Industriepark Vliedberg 12, Vlijmen, 5251 RG, NL. |
| Manufacturer Part Number | 40027060 |
| Material Type Free | Palm Oil Free, Paraben Free, Silicone Free, Sulphate Free |
| Model Number | 40027060 |
| Number of Items | 1 |
| Other Special Features of the Product | Hypoallergenic, Not Tested On Animals, Scented, Travel Size, Vegan |
| Recommended Uses For Product | Dryness, Dullness, Hair Breakage |
| Scent | Floral |
| Scent Name | Floral |
| Suitable Hair Colour | Silver |
| Unit Count | 200.0 millilitre |
K**H
Great Shampoo
Excellent product, hair feels fresh and clean and a definite shine after only one wash. Highly recommend.
K**P
Hair was left brighter and shinier.
At last! A purple shampoo that does what it says, leaving hair lighter and creamier with no brassiness, and more importantly doesn't leave your hair with a purple or blue tinge.
M**Y
Nice finish
Works well
L**A
Provoke shampoo
The shampoo is great for grey hair.
J**5
Does what it says on bottle and more!!
Very rich feeling shampoo, good value,as you only need an amount the size of 50p! Makes a luxurious lather,which brightens any 'brassiness' on blond highlights! It also lifts grey by brightening away the ' flat dullness'!
A**R
Not for me
The shampoo smells nice and leaves your hair feeling soft. However, I wanted to lighten my hair and it made my hair turn silver and darker. I am naturally grey with a lot of white hair and was trying to get rid of some of the brassy tones.
L**S
Blue shampoo
Brilliant . Gets rid of the yellow.
W**D
Subtle
Produced a subtle silver shine and left my hair soft.
J**O
Works well
Great love it
D**A
Excellent shampoo
Fantastic shampoo. My hair was squeaky clean after one wash. Haven’t noticed if it is lighter after one wash.
Trustpilot
2 weeks ago
1 week ago