Purple AF Semi-Permanent Vegan Hair Colour Dye 165 ml | 100% vegan, cruelty free, conditioning semi-permanent hair colour; no ammonia, peroxide or PPD; best on pre-lightened hair.

Amazing colour, big fan of arctic fox. Used the Jynx blue but my hair wasn't light enough for it to fully take, so put this colour on (straight on top of the blue, prebleached before that) and I got a beautiful even colour. 10/10 recommend Note: I did leave it on for more than the recommended time as I was aiming for an even result, left it in a shower cap for a couple hours

I have been colouring my hair (mostly purple) for more than 10 years now, and I think I've used every brand on the market. Arctic Fox is without a doubt, my absolute favourite!! When I started, I used Crazy colour, but it faded to green and had to be reapplied at least every 2 weeks - it was exhausting!! And it would transfer onto my pillow covers and towels too, so I started using other brands. However, even they didn't last very long, and unless I mixed my own colours (adding lots of pink) my hair would wash out green! I was having problems with my shoulders (they dislocate when I move the wrong way) so repeatedly dying my hair was becoming a big problem. Someone suggested this brand to me, and I was sceptical as it was more than double the price of every other brand... But then I used it and realised why!! This does not fade to green. It takes ages to fade at all, but when it does, it fades in every shade of purple imaginable, until its almost silver. Now, I can get away with dying my hair a couple of times a year - its literally changed my life...I no longer have to go through extreme pain every 2 weeks to dye my hair! Personally, I use it about every 3 months, just to keep the colour bright - plus my natural hair is very dark brown, so those roots with lilac aren't always ideal. However, I have let it go longer a few times, when the pain is just too much, and I don't need to feel embarrassed going out with very badly washed out hair dye in the meantime! And to top it all off, it smells AMAZING!! No awful hair dye smells. Instead it smells like bubblegum 💙 I cannot recommend this hair dye enough, I think it is, without a doubt, the best you can possible get. Double the price initially, but only used a fraction of the time, so it actually works out cheaper than those other awful brands.

Great vibrant colour, easy to apply and not to bad to get off skin! Does fade as with all bright colours, when it starts to fade it does go a bit blue.

This is my favourite hair dye to date. This purple AF does exactly what is says on the tin! I had a very uneven palette to start and you wouldn't tell now. I love my hair it looks beautiful and it smells fantastic. Also the conditioners and whatever other magic they put in this stuff has made my hari feel luxurious after nearly wrecking it with bleach. All round 5 star product!

Bought for daughters very thick extremely long hair (past her bottom) and this covered all her hair brilliantly. Lasts a long time and beautiful colour

The colour is incredible and just what I wanted! It also lasts a super long time. Ive washed my hair about 5 times and the only bits that are fading slightly are my bangs which are where I do most of the scrubbing. The ends still look like when I first dyed them

I have used many dyes over my time but I was always too young to do the smart choice and buy the slightly more expensive dye. Now I will ad before I get too excited, I am yet to wash my hair. So I am unsure on how it will last. But thus far I love: The smell! It smells just like grapes The colour it’s given me How smooth my hair is For all purple hair people, purple AF is the way to go. These photos don’t do it justice!

Ive tried purples by Directions and Manic Panic but have never achieved a good coverage. Other colours have been fine but purples just haven't taken well to my hair. However this one took to my hair amazingly well and lots of people have commented how lovely it looks. Love it. I do prefer my colors to be in a pot as I find the tubes quite messy but it's not the end of the world.

Facile à appliquer, odeur très agréable. Le must est le rendu : couleur profonde, brillance des cheveux. Je recommande

Auch wenn die Farben von Arctic Fox etwas teurer sind als andere semipermanente Haarfarben würde ich sagen, dass sich die Investition lohnt. Das Gute ist nämlich, dass man aufgrund der starken Pigmentierung die Farben easy mit Spülung verdünnen kann und man dadurch viel länger etwas von der Farbe hat. Ich habe Purple AF gekauft und würde sagen, dass dieser Lilaton auch sehr verhältnismäßig lange hält. Das einzige was manche stören könnte ist die starke Parfüm-Note.

Después de probar varios morados de diferentes marcas, me quedo con este. El color es precioso. Es algo más caro, pero el color resiste mucho (me lavo el pelo 2 veces a la semana con un champú sin sulfatos y odio el agua fría). El formato en tubo es bastante cómodo y me gusta aplicarlo directamente con los dedos, con guantes.

Wow vraiment au top !! Je suis choquée de la qualité du produit pour le prix. Je suis à mon deuxième lavage et malgré que ça colore l'eau, ça dégorge pas tellement du cheveu ! Beaucoup plus quali que crazy color. Je recommande vivement et sur moi ça couleur est un peu flashy (en dessous j'avais du crazy color). Et ça sent suuuuuuuuper bon le bubble gum même après 2 lavages. En vrai chez moi ça décolore au bleu argenté/mauve donc ça tient pas mal après 1 mois et demi. Je refais la couleur pour retrouver le côté flashy pétant du violet.

Met een tube kon ik men haar drie keer verven kleur is echt mooi!