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💄 Own your look, all day long — because your lips deserve the spotlight!
Rimmel London The Only 1 Lipstick in 'It’s A Keeper' is a multitasking beauty essential delivering rich, long-lasting color with a moisturizing, weightless feel. Designed for all-day wear, this flattering mauve pink shade offers a shiny finish and stays put for hours, making it the perfect choice for professionals seeking effortless elegance and comfort.







| ASIN | B015CMH06W |
| Age Range Description | Adult |
| Benefits | Moisturizing |
| Best Sellers Rank | 51,021 in Beauty ( See Top 100 in Beauty ) 528 in Lipsticks |
| Brand | Rimmel |
| Brand Name | Rimmel |
| Colour | It's A Keeper |
| Container Type | Tube |
| Coverage | Full |
| Customer Reviews | 4.3 out of 5 stars 4,611 Reviews |
| Finish Type | shiny |
| Finish type | shiny |
| Global Trade Identification Number | 03614221187364 |
| Is the Item Heat Sensitive? | No |
| Item Dimensions | 23 x 23 x 84 millimetres |
| Item Form | Stick |
| Item Type Name | Lipsticks |
| Item Weight | 0.1 Grams |
| Item form | Stick |
| Lip Color Type | Lipstick |
| Lip Color Undertone | Warm |
| Manufacturer | Coty |
| Manufacturer Part Number | 34779549200 |
| Model Number | 34779549200 |
| Number of Items | 1 |
| Package Type Name | Tube |
| Product benefits | Moisturizing |
| Skin Tone | All |
| Skin Type | All |
| Special Features | Long Lasting |
| Speciality | Long Lasting |
| Specialty | Long Lasting |
| Target Audience | Women |
| UPC | 778714714468 |
| Unit Count | 1 count |
D**.
Smells Amazing!! 😝
So, the colour is not quite as bright as I had hoped, but actually.... who even cares what the colour is like...... my god, the smell is amazing!!! I am very sad to confess that I am carrying this around EVERYWHERE with me just so I can keep sniffing it! 🤣 ok, seriously, this lipstick is quite a soft colour with a Matt finish which stays in place for a respectable amount of time, but I do have to cut this short now as I have to go sniff my lipstick!!!! 🤪
S**E
Nice bright pink colour perfect for spring and summer
I saw this lipstick on a make up tutorial and was really happy I could still get it at a cheap price. Lovely bright pick. Suits my colouring and feels nice too. I love Rimmel products such great quality and good value compared to high end brands they definitely compete with high end brands. I love that make up artist use a mixture of drugstore and luxury on ytube.
S**E
Another lovely colour...
Ive used rimmel since i was 15 and its always been a brand you can trust and is cheap enough for anyone. This is such a lovely colour. Summery, coral and i feel it would suit anyone, especially anyone with a tan or people of colour. I love it. It goes on creamy and smooth and dries. Not sticky and lasts. Not all day, do any? But lasts a good few hours. I paid less than £3 so you can treat yourself to a couple of these without breaking the bank. Treat yourselves.
R**H
Perfect
I love it
A**R
Not matte but nice deep pink
It’s ok but it’s not matte which is what I wanted. I gave it to a friend who loved it.
L**S
Just perfect
Exactly the colour I wanted. I would like another one deliver to France but Amazon uk is not letting me. Strange as it was sent from a company in Italy .
V**H
Love the colour
Love the colour
A**R
Love it
Love it! Great quality to. I already have two of this brand and I love both of them. When you apply it it feels like you have nothing on your lips but last true the whole day. Speeds evenly too. Better than some big expensive brands lipsticks that I have.
A**R
Niceeee
Very creamy moisturising but not matte . Once it settles it becomes slightly matte but it’s transferable.
K**E
even though i bought this i thought it was brown ...
even though i bought this i thought it was brown it looks brown so im upset but it came early even though this color its for me
C**2
Très jolie couleur
J'avais annulé la commande après avoir changé d'avis sur la couleur. Finalement contente de ne pas avoir pû annuler, le cheeky coral 610 est vraiment superbe. Couleur assez flashy tout de même, mais très jolie. Une étoile en moins car il assèche les lèvres
F**Y
Lipstick
It is a good colour
P**I
Bed
V bed products
Trustpilot
2 weeks ago
2 weeks ago