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💜 Shine bright, banish brass, and own your silver glow!
PROVOKE Touch Of Silver Brightening Purple Shampoo is a 200ml paraben-free formula infused with violet and blue pigments that neutralize brassy yellow and orange tones. Designed for natural, coloured, and highlighted blonde, white, or grey hair, it delivers instant brightening and dazzling shine after just one wash. As the UK’s #1 purple shampoo brand, it’s trusted by thousands for professional-level color correction and vibrant hair radiance.





| ASIN | B00CM6YYCU |
| Active Ingredients | Silver, White |
| Benefits | Shine,Brightening |
| Best Sellers Rank | 326 in Beauty ( See Top 100 in Beauty ) 18 in Shampoos (Beauty) |
| Brand | PROVOKE |
| Brand Name | PROVOKE |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.4 out of 5 stars 11,847 Reviews |
| Hair Type | Colour Treated |
| Hair type | Colour Treated |
| Item Form | Liquid |
| Item Weight | 0.2 Grams |
| Item form | Liquid |
| Manufacturer | Pro:Voke |
| Manufacturer Part Number | 40010972 |
| Material Type Free | Paraben Free |
| Model Number | 112485014 |
| Number of Items | 1 |
| Product benefits | Shine,Brightening |
| Scent | aldehydic |
| Scent Name | aldehydic |
| Unit Count | 200.0 millilitre |
T**Y
Good product
It takes out all the brassy tones from your hair
E**A
Nice shampoo
Brilliant shampoo smells nice makes my hair shiney and soft good value
L**S
Genuinely works.
I’ve used provoke for a number of years and have only just found this “intensive” brightening shampoo. It really does work. I use it about once a week and it keeps my hair bright and white. I tend to leave it on anywhere from 3 to 12 minutes, depending on how much I feel my hair needs a lift. Usually only around 5 minutes though. It can leave a purple tinge, depending on how long you leave it before rinsing but this isn’t something that bothers me, as any accidental purple fades within the next wash. Does leave the hair quite dry, hence the lacking of a star, so I’d recommend a good conditioner or hair mask. For me it fits my routine perfectly, purple shampoo and a hair mask once a week. Regular washing and conditioning the rest of the time 👍🏻
L**I
Purple shampoo
Bought shampoo and conditioner after reading reviews and good pricing arrived today great delivery. Followed instructions left shampoo on for 5 mins smells lovely hair felt dry while using once rinsed out. Conditioner next left 5 mins lovely smell hair felt so soft afterwards so you need to use both. Dried hair and really impressed with the colour not as yellow and both my dad and my sister said oh your hair is gorgeous so would highly highly recommend see photos
J**U
Good value for money
Very good, excellent
S**︎
Helps yellow undertones + not great for dry/brittle hair
For someone who’s periodically bleached dark brown hair and has wavy - curly texture this can do wonders on the yellow sections. However brown to blonde there tends to be more orange undertones therefore a blue shampoo would work better. As for the effectiveness on freshly bleached wavy or curly hair, if yours has a tendency to feel dry or brittle naturally, this particular shampoo doesn’t aid in moisturising but does somewhat help the yellowy undertones. At £3 (when I got it) you’re getting what you’re buying but can’t advise for brittle or extremely dry hair.
M**A
Silver hair product
It what I use
H**Y
It leaves my hair feeling really washed
It leave my hair lovely and soft condition and gives my hair a good sheen i
K**E
Zieht den gelbstich raus
Meine Tochter ist überaus zufrieden damit es zieht den Gelbstich gut raus
J**E
ProVoke intensive brightening
Works fine
M**E
Smells amazing
I honestly fangirl over this line of silver hair products. I saw it on instagram and wanted to try it for myself. Let me start with the fact that the smell is just beyond fantastic, I probably used it more than I should have because of that. The shampoo/treatment is a very dark colour which is perfect for toning hair to silver or simply taking it out those brassy yellow tones in your hair. I left it in longer than it said to but I also left in my conditioner just as long. My hair didn't feel damaged at all, if anything it felt so much better and refreshed after using it. I'll definitely be rebuying!
P**Y
SUPER
Si può diluire con acqua senza risciacquo. Ideale per capelli bianchi, grigi, ingialliti o biondi. Consiglio di provare con una piccola quantità, per vedere il risultato
س**م
سئ جداااااااا
وحشه حذاري منه شعري وقع
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