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👁️🗨️ Elevate your lash game—curl, lift, and conquer all day!
e.l.f. Lash 'N Roll Mascara delivers a professional-grade curl and lift without the need for an eyelash curler. Featuring a unique double-sided curved silicone brush, it separates and coats each lash evenly for a clump-free, natural look. Its long-lasting, smudge- and flake-proof formula ensures all-day wear, while being 100% vegan, cruelty-free, and made with skin-friendly ingredients. Perfect for millennials seeking effortless beauty with ethical values.








| ASIN | B0C7SML1SM |
| ASIN | B0C7SML1SM |
| Benefits | Maximum curl and lift, smudge- and flake-resistant, long-lasting formula |
| Best Sellers Rank | 459 in Beauty ( See Top 100 in Beauty ) 10 in Mascaras |
| Brand Name | e.l.f. |
| Colour | Deep Brown |
| Container Type | Tube |
| Country Of Origin | China |
| Country of origin | China |
| Coverage | Full Coverage |
| Customer Reviews | 4.4 4.4 out of 5 stars (10,258) |
| Customer reviews | 4.4 4.4 out of 5 stars (10,258) |
| Global Trade Identification Number | 00609332830738 |
| Item Form | Cylindrical |
| Item Volume | 0.32 Fluid Ounces |
| Item model number | 83073 |
| Manufacturer | e.l.f. Beauty |
| Manufacturer | e.l.f. Beauty |
| Mascara Wand Type | Cylindrical/Rotating |
| Material Type Free | Cruelty free |
| Number of Items | 1 |
| Other Special Features of the Product | No transfer, curling, long-lasting formula, and curved silicone toothbrush |
| Package Dimensions | 14.8 x 2.9 x 1.9 cm; 20 g |
| Package Type Name | Tube |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Volume and water resistance |
| UPC | 609332830738 |
| Unit Count | 9.2 Grams |
| Water Resistance Level | Waterproof |
M**6
All round Great mascara
Great mascara. Curls lashes. No clumps. Lengthens lashes but gives a natural look. Great price. 2nd purchase. Easy to apply. Definitely recommend
S**Y
Good Quality
The e.l.f. Lash and Roll mascara is really nice. It doesn’t clump, separates lashes well, and gives them a full, flattering look. Easy to apply and effective, I would definitely recommend it.
S**E
Great for natural looking lashes
This is a really nice mascara and feels great to use. It applies smoothly and doesn’t clump at all, even after a couple of coats, which I really like. My lashes stay separated and defined rather than spidery or heavy. The formula feels lightweight and comfortable, and it’s easy to build without flaking or smudging throughout the day. It gives a natural, polished look that’s perfect for everyday wear. The only reason I’ve knocked off one star is that it doesn’t add quite as much length as I’d hoped. It’s great for definition and curl, but if you’re looking for dramatic length, you might find it a little subtle. Amazon delivery was fast and efficient, with the mascara arriving well packaged and in perfect condition. Overall, a great mascara for a clean, clump-free finish, and I’d happily recommend it — especially if you prefer a more natural look.
K**P
Doesn’t clump
Excellent mascara. Doesn’t clump for a start and this is my most irritating bugbear with almost all mascaras. This one is buildable so you can use it thick or thin but even when swiping it on a few times, it doesn’t clump up. It’s amazing for the price. I’ve tried mid range and expensive mascaras and this is the only one that works for me. I’ve got this on subscription now.
D**Z
It's ok and has not irritated my eyes...yet
Undecided about this product. I really like the applicator brush. It catches every lash ,top and especially the bottom ones. The actual mascara seems over creamy and quite wet. You have to be very careful when applying it or get dabs of it on your eyelid or below. A baby bud and make-up remover usually sort this but it's annoying and time consuming. The product does feel nice on and I have not had a reaction to it like I have some other mascaras. I find it's best to use a curler then another brand mascara that holds the curl. Once that dries add this product to the tips. Then apply carefully to bottom lashes. Easy to remove with face wipes and small amount of makeup remover.
A**R
Soft natural lift
I chose the deep brown shade because black mascara can look quite harsh on me. I have fair skin and blond hair so brown tends to look much more natural for everyday wear. I used an eyelash curler first and then applied this mascara. The brush separated my lashes nicely rather than clumping them together, which helped them look more defined and lifted. It gave a clean, fanned out look rather than heavy volume, which I prefer for a more natural style. It lasted well throughout the day without smudging or transferring, even after several hours of normal wear. At the end of the day it came off easily with micellar water which I always appreciate as some mascaras can take a lot more effort to remove. This works very well if you want a softer looking mascara that lifts and separates rather than creating dramatic volume. I would especially recommend the deep brown shade for fair hair or lighter complexions where black mascara can sometimes look too strong.
M**D
Why pay more!!
Excellent value for money, nice product
J**P
Great
I really really like this but still on a mission to find my island mascara. It does make lashes look longer and curls them slighlty and still looks natural plus it doesn’t smudge and very good value for money. I’ve only removed one star as I do find it flakes a little towards end of day (but not too badly)
M**A
e.l.f. Lash ‘N Roll completely exceeded my expectations. The curved brush actually lifts and separates my lashes instead of just coating them, and the curl holds all day without flaking or smudging. One coat gives me a natural, lifted look, and two coats add drama without turning clumpy or spidery. The black shade is rich, and it doesn’t irritate my eyes like some pricier brands have. I’ve spent three times more on mascaras that didn’t perform half as well. This one gives me definition, length, and curl that looks like I actually put effort in, even when I’m rushing. It removes easily, wears comfortably, and feels like a hidden gem in the drugstore aisle. For the price, it’s an absolute steal and one I’ll keep repurchasing!
N**A
السعر والنوعية ممتازين
M**E
Die beste Mascara, die ich kenne! Lässt sich gut auftragen, klumpt nicht, schmiert nicht, gut verträglich, leicht abzuschminken. Für den Preis einfach unschlagbar!
D**R
Never used it got for somone I loved and we don't talk anymore anyways good product ig
C**A
Bellissimo mascara sia in questa versione marrone che nella versione nera. Super allungate e separa bene le ciglia. Non molto volumizzante, ma non era quello che cercavo. Fa delle ciglia, lunghe ordinate e bellissime. Non cola anche se messa la mattina presto e struccato la sera tardi. Si strucca con facilità. Super consigliato
Trustpilot
1 month ago
2 months ago