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🖤 Elevate your living room with the ultimate 77" OLED 4K cinematic powerhouse!
The Sony BRAVIA 8 77-inch OLED 4K Ultra HD Smart TV combines over 8 million self-lit pixels for pure black contrast, XR Triluminos Pro for billions of colors, and a 120Hz refresh rate for smooth motion. Designed with exclusive PlayStation 5 features and powered by the XR Processor, it delivers studio-calibrated picture quality and immersive Dolby Vision HDR and Atmos sound. Google TV integration offers seamless access to top streaming apps with voice control, making it a premium centerpiece for gaming, movies, and smart home entertainment.










| ASIN | B0CVQGRW9F |
| Additional Features | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Sony Pictures CORE, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, XR TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, Game Menu |
| Antenna Location | Home Viewing |
| Aspect Ratio | 16:9 |
| Audio Input | HDMI |
| Audio Output Mode | Surround |
| Base Width | 49.63 Inches |
| Battery Type | AAA |
| Best Sellers Rank | #16,414 in Electronics ( See Top 100 in Electronics ) #162 in LED & LCD TVs |
| Bluetooth Version | 5.3 |
| Brand | Sony |
| Built-In Media | Power Cable, Remote Control, Stand, Manuals |
| Color | Black |
| Compatible Devices | Smartphone |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Connector Type | Ethernet, HDMI, Optical, RS232C, USB |
| Content Sharing Direction | Mobile to TV |
| Contrast Ratio | [Very High] |
| Control Method | Remote |
| Controller Type | Remote Control |
| Customer Reviews | 4.0 out of 5 stars 475 Reviews |
| Display Backlight Configuration | Direct LED |
| Display Backlight Setting | Pixel-level Dimming |
| Display Backlight Technology | LED |
| Display Language Options | English |
| Display Refresh Rate in Hertz | 120 |
| Display Size Class | 77 Inches |
| Display Technology | OLED |
| HDR Format Supported | Dolby Vision, HDR10, HLG |
| Hardware Interface | Composite Video, HDMI, USB |
| Has Color Screen | Yes |
| Integrated Surround Sound Format | DTS Virtual:X, Dolby Atmos, Dolby TrueHD |
| Internet Applications | Prime Video, Hulu Plus, Netflix, Max, Disney+, YouTube, Sony Pictures CORE, Google TV |
| Item Dimensions D x W x H | 16"D x 67.5"W x 39.88"H |
| Item Weight | 74.9 Pounds |
| Item Weight Without Stand | 71.2 Pounds |
| Line Voltage | 100-240 VAC 50-60 Hz |
| Manufacturer | Sony |
| Mfr Part Number | K77XR80 |
| Model Name | BRAVIA 7 |
| Model Number | K77XR80 |
| Model Series | BRAVIA 8 |
| Model Year | 2024 |
| Motion Enhancement Technology | XR Motion Clarity |
| Mounting Type | Wall Mount |
| Number of Audio Channels | 2.1 |
| Number of Batteries | 2 AAA batteries required. |
| Number of Component Outputs | 4 |
| Number of Composite-Video Inputs | 2 |
| Operating System | Google TV |
| Picture Quality Enhancement Technology | XR Clear Image, XR Processor, XR Triluminos Pro |
| Portable | No |
| Power Consumption | 597 Watts |
| Refresh Rate | 120 Hz |
| Remote Control Technology | Bluetooth |
| Remote Required Battery Quantity | 2 |
| Remote Required Battery Size | AAA |
| Resolution | 4K |
| Screen Finish | Flat |
| Screen Mirroring Technology | AirPlay 2, Google Cast |
| Screen Size | 77 Inches |
| Signal Format | ATSC |
| Size | 77 |
| Smart Home Compatibility | Smart Home Compatible |
| Speaker Description | Acoustic Surface Audio+ |
| Speaker Maximum Output Power | 56 Watts |
| Special Feature | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Sony Pictures CORE, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, XR TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, Game Menu Special Feature Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Sony Pictures CORE, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, XR TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, Game Menu See more |
| Specific Uses For Product | Entertainment |
| Total Number of HDMI Ports | 4 |
| Total Serial Ports | 1 |
| Total USB 2.0 Ports | 1 |
| Total USB 3.0 Ports | 1 |
| Total Usb Ports | 2 |
| Tuner Type | ATSC |
| UPC | 027242929937 |
| Unit Count | 1 Count |
| VESA Mount Standard | 300 x 300 mm |
| Video Encoding | HEVC, VP9 |
| Warranty Description | 1 year manufacturer |
| Warranty Type | Limited |
| Wireless Technology | Bluetooth, Wi-Fi |
M**D
Size does matter
What an amazing TV. The picture quality is just amazing. We bought this for a smaller dark room. Its used for gaming and movies. The size is perfect. Just get lost in it. Pair this TV with the Sonos Arc Ultra, with Era 300 surround speakers, and the Sub 4 I think it is, Wow. Just Wow. You won't be disappointed. I do recommend internet connection with ethernet cable. It helps with keeping up the constant 4k 120hz frame rate. During installation, have some help. Its pretty heavy and big.
S**T
Overall terrific choice for an OLED Tv
Excellent Oled with fantastic blacks. Very well built and seems to be very high quality. The Sound quality is better than most other tv's. There are a myriad of settings to get used to like you can adjust each hdmi input in many ways. I started with vivid picture mode and dialed down brightness, contrast, color and temperature etc. I made many little adjustments over several weeks and now am very happy. Also, in the beginning there seemed to be weird issues with over the air broadcasts where Atsc 3.0 and the old Atsc 2.0 had different brightness (Nbc NX La and Ktla Hd was darker) but these issues disappeared after a few days. I have Sling tv and the build in Google app has much better picture quality than my 4k Roku stick. The only minor issue I have seen is the tv does not remember the favorites setting for over the air broadcasts but reverts to all channels when turned off.
V**M
SONY TV, Google Operating system is garbage
The picture quality was AWESOME. The google operating system is crap. Sound intermittently drops out, when using Netflix or other apps. The Cable set top box control was completely random and intermittent. Google is used for all,of the control of this TV, EVERYTHING, picture adjustments, sound everything. Add in that you have to agree to at least 5 privacy releases for google to collect and sell your data. I spent 30 years as an equipment start up application engineer, I don’t give up on making systems work properly. If you look into forums you will see the sound drop out is a widespread problem. I am VERY disappointed that Sony made the decision to use google for the total operating system of this TV. If it had the option to just operate as a dumb monitor I would have been happy with that, I can easily control apps via a fire stick. I retuned this TV and purchases an LG C4 series. The second issue was the return of the TV, we purchased the premium delivery that included unboxing and hauling away the box. Without a box the return was an absolute nightmare. There is a HUGE DISCONNECT when trying to deal with Amazon heavy package services. I spent HOURS on the phone and chat trying to get the TV returned since we didn’t have a box. After all of that when they did pick it up, they set the BARE TV on an aluminum hand dolly and literally BOUNCED it across the driveway to the road. I’m sure it was unsellable when they received it at warehouse.
A**N
Beautiful picture
Just got this tv. Wow, just wow. I watched A Knight of the Seven Kingdoms, episode four, “Seven” which consisted almost entirely of dark, candlelight scenes and it was stunning. The foggy environment of the later part of the show was a revelation. It does need a dark environment. This is not a TV for a bright room, but if you can darken your room, you won’t be disappointed. I watched using an Apple TV with 4k Dolby Vision. 65”
M**W
Great picture!
Man I just love the picture on this TV. And it integrates well with the sound bar. Still having issues with it turning off/on by itself. Sony made an adjustment to the settings and it seems to work. However, it did do it again and I think maybe a software update may have changed that setting. The deep blacks and the 4k programs are wonderful!
E**H
Stunning picture quality and smooth performance!
I’ve been using this Sony 65-inch OLED for a few weeks now, and honestly, it exceeded my expectations in every way. The picture quality is absolutely breathtaking — deep blacks, bright highlights, and incredibly natural colors that make movies and games look lifelike. Dolby Vision really makes a difference, especially when streaming on Netflix or Disney+. The motion handling is super smooth, and even fast-action scenes look crisp without any blur. The sound quality is surprisingly good for built-in speakers, clear enough that I don’t even need an external soundbar most of the time. The Google TV interface is fast and easy to use, and the voice control works flawlessly. Setup was simple and took less than 10 minutes. The design is sleek and elegant — it looks amazing in my living room. Overall, this TV delivers a true premium experience. I highly recommend it to anyone who wants the best OLED quality and smart features in one package. Totally worth every penny! ⭐⭐⭐⭐⭐
W**S
WORTH THE EXTRA $$$ over LED or LCD!!!
If you purchase this (K-65XR80) Bravia 8 tv... YOU ARE NOT MAKING ANY MISTAKES!!! We're still using the earlier models of Sony LED and LCD Bravia sets in our house and one of the 65" LCD sets lost it's backlighting. This is our first OLED set and we never knew what we had been missing all this time! The difference in details and colors, it's like comparing a digital signal to analog signal ALL OVER AGAIN!!! All our sets are on the walls, If you're a wall hanger like us, just know this 65" only weighs 42lbs, wife and I hung it and we're both 66yrs old, the old 65"LCD we replaced was much heavier and not so easy to get down off the wall. Some reviews said that this set is hard to get set up in settings, gets extremely hot, powers off...blah, blah.... we breezed through settings very easily and after that we watched 3 movies back to back and yes it got a little warm, but that's to be expected with OLED technology... same as your phone when you've been using it for a long time. We do not have any complaints about this set and the only difficulty is going to another room to watch one of the other Bravia LED or LCD sets, they are not so great anymore. We will only be buying OLED from now on! After months now of watching this, no regrets, just happy faces. Only advice is this set is for darker rooms a theater not well lit up, if your room is always bright then this set may not be for you.
M**R
Nice TV and good price.
I love this TV but it is classic Sony. Programming can be a bit . . . overprotective. I prefer the LG programming, but you just cannot beat this picture. Been using it now for a year and not too many problems. Works with Sonos but they can have problems together. I would be nice it is had multiple HDMI ports that supported the high-end gaming as I have 3 systems hooked in along with the Sonos. I have a complex set up for Sonos as well and it seems to handle it ok. Only complaint is that the remote will not work with my set up when using the turntable because it is not TV related so I have to default to the app to change the volume. Minor and anticipated frustration. Still great TV.
Á**S
Sony Bravía 8 perfecta para los videojuegos, y películas
Es un salto de imagen y audio impresionante respecto con la Sony XBR55X850D, es la primer TV OLED que tengo, excelente compra que hice, vale cada peso invertido en esta TV. Todo luce más detallado y con más color y brillo en todos los videojuegos. Hablando ya de la TV, Muy buena conexión a internet y muy fácil configuración al inicio, él sistema operativo Google TV es muy bueno y muy simple ya que te sale las recomendaciones de todo lo que ves en YouTube o películas en Amazon prime Netflix, Max, ehc
J**L
Exceptional image quality
Great TV. Sound quality is excellent. Image is crystal clear. Contrast is intense. Setup was intuitive and easy. Only possible negative could be the reflective aspect of the screen. If the room has a lot of ambient light, you could find that the reflections obscure the picture, but for me, with our set up, it wasn’t an issue.
D**N
Awesome tv, questionable delivery
Great tv. Has some options for ps5 that are neat but not necessary to enjoy either. Nice crisp picture, easy setup and menu layout. Sony made yet another great tv. I don’t like that the hired delivery guys didn’t take the time or care to secure the loads in the back of their truck. When they opened the door there was a pile of boxes that had quite obviously fallen over during transit with my $2000 tv on its side (the same position it says on the box to not transport it in) at the bottom with several boxes on top of it. Really?? That’s the best delivery option I get? If this were to happen again I would accept delivery. Based on that, I don’t think I will trust to buy anymore expensive, delicate electronics this way ever again.
D**L
Maravillosa!!
Jamás había tenido una pantalla oled, es vdad lo que dicen, es la mejor forma de ver películas, la imagen que subí no le hace justicia, llevo una semana con ella y no he dejado de ver pelis o jugar PS5, la cuídare como se debe, vale cads peso gastado 🙌🏻
S**E
Excellent Product
Product came in perfect condition, excellent picture and sound, product came with some Sony movie credits. Excellent
Trustpilot
2 months ago
1 month ago