White Liquid Foundation Makeup, Matte Flawless Finish Foundation, Vegan & Cruelty-Free (1.05 Fl Oz, 041)

Seeing is believing. I went in blindly. I trusted the positive reviews. #WINNING!!! This foundation is a miracle! As a stage actor, makeup artist and cosplayer, I am beyond astounded by this amazing Amazon find. Paired with a white setting powder, this base foundation looks and feels too good to be true. It goes on silky and smoooooooth!! Not like traditional stage makeup. It’s like wearing a daily but far more dramatically!! Its staying power is incredible!! It set on my face without melting, flaking, drying out my skin… even under various lighting, in a hot room, sweating for 6+ hours!! (See posted pic) Note, outcome may have been due to use in combination a clean face, moisture, setting spray and primer. Also, don’t judge the pic too harshly, I’m over 50 and the fact it didn’t flake or settle into the various laugh lines and crows feet makes me want to replace everyone’s white base makeup with this one!! Even upon removal, my skin was no worse for wear! It was unbelievably easy to remove, didn’t dry out my skin sensitive skin. It did not cause any break outs, rashes or other terrible possible outcomes. You know!! Things one might commonly associate with such a seemingly random bit of makeup. I’m a new forever fan. If this stuff turns out to be made from tears of a thousand virgin white mythical unicorns, I would still wear it and no! I’m not condoning any animal cruelty! If it’s a knock off…?? Honestly it wouldn’t matter! This stuff is the answer to anyone seeking a liquid white foundation!! (NO I WAS NOT BRIBED TO TYPE THIS!!)

We picked up 2 bottles of this white foundation from IS'MINE as we were not sure how much we would need. My daughter was an ancestor in the Addams Family Musical. After several practice makeups, dress rehearsals, and 4 shows, we really could have made do with only one bottle, and she even had to do her upper back and collarbone! A little goes a long way and it was easy to apply and blend. It has a smooth, light texture, we used a sponge applicator and we were able to then contour and shadow over it. Coverage was good and it held up to stage lights and dance routines. You can see how it lasted, these photos were taken after her performances. It did not irritate or cause her to breakout. Afterwards, we removed it using makeup remover wipes and then showering like normal. Overall, this worked out very well for us and I appreciated the reasonable price!

This foundation is quite pigmented. The product is self is great although a little drying on my face but that's a me problem. The only real issue I had with this foundation is the pump, when I tried to pump some out it wouldn't come out, turns out it either didn't come with the little straw thing that helps the product pump out that or it was not put in my bottle or it broke off and was inside the bottle (unable to find) so I did have to remove the pump and either pour product out or use a brush to get product out. Other than that the product was great

Great coverage and a lot of product. I’m wearing it right now. Light feeling on the face I can’t only really feel it when it’s super layered or on the middle of my fore head where I wrinkle most. Other makeup goes on top great. It does show a decent amount of my skin texture but it’s not that bad and you can’t tell from far so I don’t mind. My favorite non expensive white foundation I’ve tried so far. Better than any Halloween makeup foundations. Also not irritating which is amazing because regular foundation irritates me. Try it now!

I'm a drag performer who usually does a white base for my makeup. This stuff goes on much more evenly on my skin than other white bases I've tried, and stays put SO well even after a hot car ride to a gig AND the gig itself. Make sure to prime first, set with a good setting powder, and use setting spray throughout your makeup, and it should stay put!!! Definitely going to try other colors when I've got the chance.