The gel-kayano 23 shoe features our revolutionary flytefoam technology for the optimal balance of lightweight cushioning comfort for a luxurious ride. The fluid fit upper leverages seamless stretch mesh reinforcements to increase forefoot support, while adapting to the foot's natural motion to create a custom sock-like fit. Our forefoot and Rear foot gel cushioning systems absorb shock upon impact to equip over pronators with a smooth and effortless transition between heel strike and toe-off phases. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano," which, when translated, expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul.
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