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💄 Elevate your lip game with the ultimate 3-in-1 luxe balm!
EADEM Le Chouchou Lip Softening Balm in Burnt Malai is a multifunctional lip treatment combining gentle exfoliation, deep hydration, and a high-shine gloss. Enriched with Brazilian Açaí and African Mongongo butters plus hibiscus enzymes, it smooths, softens, and plumps lips overnight. Vegan, cruelty-free, and dermatologist-tested, this 0.5 oz balm delivers a sophisticated milky desert rose tint with a non-sticky finish, perfect for millennial professionals seeking a luxurious, ethical lip care upgrade.









| ASIN | B0DFRX4LG8 |
| Additional Features | Multifunctional exfoliating, hydrating, and glossy finish in one product |
| Best Sellers Rank | #381 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #8 in Lip Balms & Moisturizers |
| Brand | EADEM |
| Brand Name | EADEM |
| Color | Burnt Malai |
| Customer Reviews | 4.6 out of 5 stars 2,336 Reviews |
| Finish Type | Glossy |
| Flavor | Burnt Malai |
| Is the Item Heat Sensitive? | No |
| Item Form | Tube |
| Item Weight | 0.5 Ounces |
| Manufacturer | EADEM |
| Material Features | Cruelty Free |
| Material Type Free | Lead Free |
| Number of Items | 1 |
| Product Benefits | Hydrating |
| Skin Type | All |
| Special Ingredients | Brazilian Açaí Butter, African Mongongo Butter, Hibiscus Enzymes, Lactic Acid, Pyruvic Acid |
| UPC | 850046839030 |
A**A
My new favorite
Okay so I got this in the guava Fresca and the fig color. Guava Fresca was amazing, such a pretty color. It smelled and tasted exactly like I imagined fresh and fruity, not too heavy. This formula is amazing and feels so pillowy on the lips. Lasts a long time and hydrates. The fig however… the color looks like the on lip swatch much more warm toned than the pretty pink swatch on the white background. The flavor of fig was just mildly unpleasant and gross? Still giving 5 stars because the guava was revolutionary and I’d definitely try other colors/flavors just choose carefully.
C**L
Not sticky. Very moisturizing and glossy
I actually really like it. I’m not sure if it’s worth $24 but it is exactly what it is marketed as, which I appreciate. The colour is nice and the scent is not strong. I absolutely love the metal applicator and how cold it feels on my lips lol it feels therapeutic or dare I say luxurious! I do want another colour tho. So i do recommend
S**N
Favorite Lip Balm EVER -2nd review
I bought this balm because I’ve tried everything from sugar, Mario, Hailey’s etc (I won’t get into the hundreds of dollars I have spent on balms I have in a bucket literally). Then comes Eadem. I put it on this morning and it’s completely different from all of them. Number one, I drank a cup of coffee and it’s still on just like I applied it. Number two, the application process is a dream with the cold metal applicator. It’s not sticky nor is it too thick. No smell at all. But that normal feeling or need to reapply chapstick every 20 minutes has gone away because it stays put. My lips are calm. I never wanted to fall in love with an expensive lip product but I think I did. I back in here on day 5 because I just bought 4 more of these balms to have everywhere. The balm has softened my lips. At night it will very gently exfoliate. I only apply a few times a day instead of a few times an hour. Love the medium shine look. You can sleep with this on and it’s still on in the morning so it works great as a mask. Clear does not have a scent which I love. No irritants. Completely changed my lip routine and is a game changer. I’ll never buy another balm. Get it now on sale, so worth the splurge. The tube is a good size too and the silver is a great look for both men and women.
D**A
Recommend for dry lips!
It is expensive for a lip balm, but it works SO WELL. It reminds me a lot of the OG Glossier lip gloss (thick, plushy, not overly sticky or stringy). The color is really beautiful, and personally I like the guava scent as it's not overly sweet.
A**E
I hate that I love this so much!
Gorgeous color, luxe packaging, beautiful formula. I literally have zero complaints about this other than the fact that I’m apparently at a stage in my life where I’m willing to spend over $20 on a lip balm. The shade Boba Bounce is absolutely gorgeous: rich, flattering, and exactly the kind of color I was hoping for. The packaging feels surprisingly sturdy and luxe. It has a nice weight to it and looks more elevated than I expected, which makes the whole product feel a little more special. The stainless steel applicator is definitely a treat and just enhances the entire experience. The formula is thick, rich, and smooth without feeling cheap or flimsy. It applies nicely and feels like a quality product from the first use. It is also pigmented, which I love, but it does mean that, with my light skin, I need to use a mirror unless I want to look like I face-planted into a hot fudge sundae. Overall, this is an easy 5 stars for me. Beautiful color, great packaging, lovely formula - no complaints at all.
A**E
Obsessed with This Gloss, Smells Amazing & LASTS!
I am in LOVE with this lip balm/gloss in the shade Guava Fresca! First of all, the scent is sooo good like a sweet, fruity guava that isn’t overpowering but makes you want to keep reapplying. The formula is what really impressed me. It’s super hydrating and glossy without feeling sticky at all. Once it’s on, it actually stays put even when drinking, it doesn’t just disappear like most glosses. My lips still feel moisturized hours later, which is rare! It gives the prettiest natural shine and makes your lips look healthy and plump without being over the top. Perfect for everyday wear or layering over other lip products. I loved it so much I went back and bought 3 shades from this brand that’s how good it is! If you want a gloss that smells amazing, lasts, and actually hydrates this is it.
A**R
Beautiful, pigmented, luxurious gloss, but not something I CAN’T live without as said online
I can’t tell if I love this. Everyone on social media just hypes it up and says they CAN’T live without it. I like it a lot. The color in boba bounce is beautiful and the metal applicator is nice but doesn’t like rock my world. It is more pigmented than other glosses of this color which I love. It’s definitely a luxury experience and that’s what you’re paying for. I haven’t noticed a huge increase in hydration but I always keep my lips moisturized so I don’t know if I will. The feel of the balm is extremely soft. No stickiness at all. It’s very slick. Reminds me a little of Laneige sleep mask with how slippery and soft it feels. Sometimes that is a disadvantage because with the darker color I have if I use too much or go a little off my lip line you can definitely see it smudging so I personally need a mirror to make sure it’s not looking crazy. It lasts a decent amount of time. I usually end up drinking or eating though every hour or so and it doesn’t really stay too well if I’m putting my lips on a cup without a straw. I’m not one to do duck lips just to avoid food and drink messing up my lips. I end up wiping off anyway and reapplying. I have the Ole henriksen ones in the shimmer variety and I love them. I don’t normally like shimmer glosses but they are being discontinued I think so I got them really cheap. They are much thicker and sticker than Eadem but seem to have a much stronger lasting effect on me. They aren’t sticky in a bad way it almost feels like it seals to your lips. Definitely thicker and just different from Eadem. I think I prefer them and kind of wish I just got the cocoa crème of those. But those really aren’t any or much cheaper depending on where I buy them if they aren’t on sale. Overall I’m happy I got to try it out and maybe over time I’ll find I like it more as I’ve only had for a few days. If anything I like the luxury experience of mine and it’s definitely beautiful on the lips.
K**E
Non-sticky gloss with great shine—perfect for everyday wear
I’ve tried a lot of lip glosses, and this one really stands out for how comfortable it is to wear. It goes on very smoothly (almost like butter) and doesn’t have that thick, sticky feeling that a lot of glosses tend to have. The shine is noticeable without being over-the-top, which makes it easy to wear daily. I’ve been reaching for it more like a chapstick because it feels lightweight and hydrating rather than heavy or tacky. One thing I appreciate is that it doesn’t leave that stringy or gummy feeling after a few hours, which is usually my biggest issue with glosses. It also layers well over other lip products if you want a little extra shine. They offer both clear and tinted options, so there’s some flexibility depending on whether you want a natural look or a bit of color. Overall: A really solid everyday gloss if you’re looking for something smooth, lightweight, and not sticky. Especially good if you usually avoid gloss because of texture.
M**R
The cure I’ve been looking for
My lips keep cracking in the corners especially in winter or when I’m ill. For years and it can be very uncomfortable. This has saved me! And healed my lips entirely. I totally have more confidence. If I could give more stars I would!!!!
O**A
Fig Sauce
I ordered Fig Sauce. It’s quite pigmented, smells like berries, and isn’t glossy. I like the colour, but it’s a bit darker than expected. The metallic packaging is very nice, but it scratches quite easily. I can already see little scratches all over the surface despite just receiving it. It definitely doesn’t affect my rating for the product though. The formula is good, it feels cushy and moisturizing. It doesn’t have much of a smell past the initial application, and doesn’t have a taste either. I know it’s meant to be exfoliating, but I haven’t noticed any effects yet.
K**A
Best lip tinted lip balm
Best hydrating lip balm out there! I love how the formula is non-sticky and the scent is very subtle and not overpowering at all. Also comes in very beautiful shades.
N**C
Moisturizing, long-lasting & beautiful colour
I was adding and deleting this from my cart for over a month due to the price (and because I have soooo many hydrating lip balms), but then I tried my friend's and wow...there is nothing like it on the market (and I love my Ole Henriksen Pout Preserve). This lip balm is so moisturizing (without being goopy), lasts a long time (I can go hours without reapplying) and it's more pigmented than most hydrating lip balms on the market. I was pleasantly surprised that the colour actually shows up on my lips vs a faint hint of colour. I still use my Ole as a lip mask at night, but this baby keeps everything moisturized during the day (the combo of the two have my lips feeling pretty soft). I hope this brand opens its shade range at some point. I would love to see some lighter colours. I don't mind paying this price because the product works (and since it is long-lasting, the tube will probably last me quite a while).
N**H
Nice!
I was between this and another summer fridays lip balm but this is nice! This is a bit thicker than the summer Fridays in consistency and is more moisturizing. The shade is nice. There is a slight chemical scent but it's very minimal. A negative would be there's no fun scent like the summer fridays. The metal applicator is nice and cool feeling. A little goes a long way. I got shade fig sauce. A nice everyday shade.
Trustpilot
3 days ago
2 weeks ago