What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Golden Brown 5G, 1 Hair Dye Kit

Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Golden Brown 5G, 1 Hair Dye Kit

Product ID: 665292

Details

Brand
L'Oreal Paris
Color
5G Medium
Item Form
Liquid
Package Information
Box Bottle
Product Benefits
Hair Coloring

⏳Up to 9 weeks fade-defying color

🌟UV filter & Vitamin E shine protect conditioner

💧No-drip gel formula for precise application

€ 31.59

Duties & taxes included

In stock

Sold byAmazon CroatiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Croatia.

Secure transaction

Description

✨ Own your glow with fade-defying brilliance!

COMPLETE CARE KIT - Includes color gel, developer crème, shine protect conditioner, and gloves for an all-in-one coloring experience.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION NO DRIP FORMULA - Gel texture ensures mess-free, exact application for salon-quality results at home.
GRAY COVERAGE CONDITIONING - Superior gray coverage combined with conditioning agents leaves hair soft, shiny, and resilient.
TRUSTED INNOVATION SINCE 1973 - Backed by decades of L’Oreal Paris expertise, blending cutting-edge tech with premium quality.

L'Oreal Paris Superior Preference Medium Golden Brown 5G is a permanent hair color kit featuring a no-drip gel formula and a UV-filtered, Vitamin E-infused conditioner. Designed for all hair types, it delivers rich, luminous color with superior gray coverage and conditioning that lasts up to 9 weeks. Trusted since 1973, this kit offers a professional-grade, mess-free coloring experience with salon-quality shine and resilience.

Specifications

ASIN	B00006JN4S
Best Sellers Rank	#157 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	5G Medium Golden Brown
Container Type	Box, Bottle
Customer Reviews	4.6 out of 5 stars 745 Reviews
Full Cure Time	25 minutes
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Liquid
Item Weight	0.01 kg
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249253083
Material Features	Fade-Defying, Shine, Ammonia Free
Material Type Free	Ammonia Free
Model Number	071249253083
Number of Items	1
Package Information	Box, Bottle
Product Benefits	Hair Coloring, Fade-Defying
Recommended Uses For Product	Softening
Suitable Hair Color	All Hair Colors
UPC	071249253083
Unit Count	1 Count

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Meera L.

Smooth transaction and product arrived in perfect condition.

3 weeks ago

Pooja R.

The customer service exceeded my expectations. Perfect for buying products you can't find elsewhere.

1 week ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

€ 31.59

Duties & taxes included

In stock

Sold byAmazon CroatiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Croatia.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Rajesh P.

Customer service was outstanding when I had questions about the product.

2 days ago

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

View all Trustpilot reviews