MAKI YIKA Pink Lipstick Matte for Women, Hot Pink Lipstick Long Lasting Smudge Proof Lipstick with Brush, Waterproof & Cruelty-Free Lip Gloss | PINK SOUL

I put this lip color on, and was super pleased with the color and ease of application. Since it is supposed to be a matte finish, there is no gloss; however, it doesn't look too dry on. The lip color has survived through lunch and a full tumbler of iced coffee, so it definitely has staying power. I noticed that it came with a tiny thin brush in the box, which I presume is to be used for lining the lips before applying in full. I'll try that the next time, but I really don't think lining is necessary. I appreciate that this formula is neither goopy nor sticky. So, in summary, I'm pleased with the color, the application, and the durability and staying power.

I'm certain that the high return rate is due to getting a color that isn't quite as described or seen in the advertisement. This red color, truly a very nice red, true red, does not lend to an orange color. It is beautiful! And it stays on forever! I have an overbite, and this stuff stays on my lips! I don't chew it off! Lol! It is a matte color, goes on easily, and wears well! Because of its matte color I put a gloss over it to give it a little bit more of a moist look. It's easier to apply gloss than the actual color every time you need to freshen up.

Not happy w/the colors

It’s terrible. I ordered dusty pink and even look like dusty, pink, color was brighter than that. It went on uneven. do not order this product. I didn’t even bother to return it. I threw it in the trash.

I bought two colors, NoRules and ThatGirl, both are supposed to be shades of pink, but neither are. They both look like variations of orange. Very disappointed as the colors described and in the pictures would have been perfect. It also kind of hurts my lips.