What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Loréal Paris Superior Preference Permanent Hair Color Medium Golden Brown

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Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

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€ 68.14

Duties & taxes included

In stock

Sold byAmazon CroatiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Croatia.

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Description

✨ Unlock your golden glow in 25 minutes — because your hair deserves the spotlight!

UNISEX UNIVERSAL - Designed for all hair types and colors, empowering everyone to express their best look.
HYPOALLERGENIC FORMULA - Gentle on your scalp with allergen and sensitizer-free ingredients for worry-free coloring.
FAST EASY APPLICATION - Achieve salon-quality results in just 25 minutes with a simple at-home process.
NOURISHING AFTERCARE INCLUDED - Conditioner infused with camelina seed oil and amodimethicone for soft, shiny hair post-color.
VIBRANT GOLDEN BROWN THAT LASTS - Experience rich, medium golden brown hues that stay radiant for over 2 months.

L'Oréal Paris Superior Preference Permanent Hair Color in Medium Golden Brown 5G delivers a long-lasting, fade-defying color enriched with a hypoallergenic formula. This unisex hair color kit includes a developer and a nourishing after-color conditioner to ensure vibrant, shiny, and soft hair. With a quick 25-minute application, it’s perfect for professionals seeking salon-quality results at home.

Specifications

ASIN	B00006JN4S
Benefits	Long-lasting, Fade-defying
Best Sellers Rank	472,285 in Beauty ( See Top 100 in Beauty ) 11,268 in Shampoos (Beauty)
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Colour	5G Medium Golden Brown
Container Type	Box, Bottle
Customer Reviews	4.6 out of 5 stars 690 Reviews
Full Cure Time	25 Minutes
Hair Color Permanence	Permanent
Hair Type	normal
Hair type	normal
Item Form	Color Treated
Item Weight	0.01 Kilograms
Item form	Color Treated
Manufacturer	L'Oreal
Manufacturer Part Number	071249253083
Material Features	Hypoallergenic
Material Type Free	Allergen and Sensitizer Free
Model Number	071249253083
Number of Items	1
Package information	Box, Bottle
Product benefits	Long-lasting, Fade-defying
Recommended Uses For Product	Softening
Set Name	Hair Coloring Kit
Suitable Hair Colour	All Hair Colours
UPC	071249253083
Unit Count	1 count

Reviews

C**L

L’Oreal Paris Hair Color is the real deal

Love L’Oreal Paris hair coloring, it’s reasonably priced and the color shown is what you actually get. I’ve been using it for as long as I can remember, and wouldn’t consider using anything else.

18.07.2026

D**S

Have been using this product for years!

Color stay good for over 2 months! Love how it gives my hair lots of shine!

25.03.2026

S**R

L’Oréal Paris

Perfect!

12.03.2026

L**N

Great hair color product

The 5g color came out darker than other L Oreal hair colors that are labeled 5g. Shipped via USPS which dose not notify of delivery

9.04.2026

E**E

“It did the job, but it gave my hair a red tone.”

13.03.2026

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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€ 68.14

Duties & taxes included

In stock

Sold byAmazon CroatiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Croatia.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Yusuf A.

Fantastic experience overall. Will recommend to friends and family.

1 month ago

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago