Julep It's Balm: Tinted Lip Balm + Buildable Lip Color -That's Sweet - Natural Gloss Finish - Hydrating Vitamin E Core - Vegan

This is a beautiful lip balm. Very moisturising and lovely colour.

Bought this following a magazine recommendation. It’s nice and soft with good colour which lasts. Only reason for 4 not 5 stars is that it’s slightly darker than it looks in photo and I wanted a very pale colour.

I got the Vintage Mauve shade. Lovely colour, cool toned milky, muted taupe-pink colour. Balm like texture. Obviously not longwear but a lovely colour. Too many brands focus on warm shades only, this is a nice cool toned shade.

It's a nice colour pay off, not too bright which is what I wanted for day time, not sticky and feels moisturising. But, £11 for a tiny tube is way too much!! Won't be buying again.

excellent, smooth easy to put on certainly a good buy can recommend

I purchased this lip balm because in all of the pictures it looks dusky pink in colour. However I was disappointed when it arrived as it is more of a brighter pink colour.

Fantastic product from a lipstick lover !

Lovely colour, goes on well but needs to be reapplied regularly. Only issue is the price , £11 for a lip balm is far too much , its a lip balm after all. May still buy occasionally. Update - have now worn lip balm , it’s a beautiful colour, very moisturising but disappears quite quickly. However look at photos please it’s SO small !! The lip balm is extended to its full length and that’s all you get !! Just that for £11 !!! In the winter months you’d have to buy each week - cost a fortune ! So whilst it is a lovely balm there’s just not enough and I’ve decided not to re buy after all.

Penso sia diventato ufficialmente il mio lip balm preferito, colora e ammorbidisce le labbra in modo del tutto naturale! Sicuramente comprerò in altre colorazioni.

It glides smoothly.The color needs to be built .medium staying power.Not many color choices.

For years I'd worn long-last lipstick because I used to work 8-12 hour shifts, 5-6 days/week. My priority was rich, fully pigmented color that would last all day without reapplication and that would not smear or smudge. The only problem with long-last lipstick is that it's very drying, so I'd sometimes have to deal with chapped lips. Now that I'm retired, my priority is moisture and comfort. No more need for the long-last lipstick. I've used Burt's Bees Lip Shimmer. That's a great product but, because my natural skin color is tan, I found the tint too light for me. It just didn't show up on my lips. Enter Julep It's Balm. I was surprised at how deep the color was--it looked like lipstick! But you can apply this without a mirror. I swipe my bottom lip, then the middle of my top lip, and press my lips together, and my lips are comfortably smooth. It's Balm provides good moisture with a welcome, natural-looking pop of color on my lips. Yes, it comes off with eating and drinking, but it's easy to reapply. It's non-sticky. It's scent- and flavor-free, which I love. I have one on my nighstand and one in my handbag. It fits easily into a pocket. I've never before seen a lip balm that provided definitive but natural-looking lip color. BTW, I ordered Cherry Wood Creme and Black Cherry. Cherry Wood Creme is a deep, subtle red. Black Cherry is a heavily pigmented blue-red that also stains your lips. When I want just moisture, not another application of color, I swipe my lips with the top of the balm--the vitamin E core. A little color goes a long way, so I can see where these lip balms would last a while. I think I'm rambling now, but I love this product. It's a little pricey (yes, I'm a cheapskate), so I signed up for subscribe and save for these two colors. Great product. I can't recommend highly enough.

I loved these colors. They also feel great & smooth my lips. I've noted that others said the color doesn't stay on long enough but it is a BALM not a lipstick. I expected to have to reapply as I would any lip balm. Easy to apply, flattering.

These are creamy and feel so nice. The colors are pretty and not overly bold. I'm REALLY pleased.