COLORCHARM Permanent Cream Hair Dye | Ash Blonde Hair Color | Pearlescent, Milk Tea, Smokey Cool Tones | 100% Gray Coverage | Vegan, Free of Phthalates & Parabens | 2 oz.

This is a great product. It is one of the few color/bleach products I have used that did NOT dry out my hair. And the color is pretty cool as well. T

Pretty color

Was too dark. Not what I expected. But great brand and products

Excelente

The color looked nice at first, but it faded very quickly after just a few days. I did wash my hair every day, but with other brands it has lasted a bit longer

I really appreciate this brand for its quality and consistency, but unfortunately the shade I selected didn’t deliver the color I was expecting. The product itself is well-made and applies nicely, so I still recognize the value, it just didn’t achieve the desired color result for me.

Didn’t notice much difference. Hair was brassy before and still brassy after.

I was pretty let down by this product I thought it would have corrected the orange but it didn't at all. But it could just be my hair.. still bummed

Hi lift 12A is excellent! I used it with 40 vol for ice cream , ratio 1:2 as it said and use it as a toner. My hair is dark ,I bleached it first with 20 volume and then used this with 40 volume as toner . And holy moly . Here's pics to see for yourselves

Bonne qualité

The roots were black and the length was light brown. I did the roots first then the rest. Left it for more than an hour and mixed 1:1 with 20 developer. It transitioned nicely and lifted up a little bit. I’m pleased even though it’s not exactly as described or instructed. (I tried 2 parts developer but it didn’t work.)

It left my hair so dry it looked like the desert.

I’ve been colouring my hair for $25 years myself . I’m medium brown level 5 and I use highlift colour , 40 volume 2:1 ratio and have always achieved good colour with no bleach , 1.5 hour processing under a cap. In those years I’ve tried almost everything , every product in a tube from level 11-12( N, V then A) . 12Ash works for me as I have lots of red/ orange in hair . Tried Joico , good but they yanked it from BSO( Beauty Supply Outlet Can) . So then went to Schwarzkopf 12 -11( double ash) . Works great , was up at cottage and couldn’t get to a BSO. This Wella Colour charm 12N was liquidy , clumpy wouldn’t unclump after mixing and processed my hair patchy ( no wonder) and weak lift to blonde I still have a demarcation or root. Going back to Schwarzkopf 12:11 and their 40 volume . Too bad as Amazon was convenient .