MaybellineNew York Grippy Serum Makeup Primer, Ultra-Blendable, up-to 24H grip, Fresh plumped skin look, Water-based & Vegan formula, Suitable for all skin types (30ml)

I’ve been using this primer for a few weeks and I must say I am impressed. It makes my skin look glowy but not oily and it helps my foundation go on smoothly. The longevity could probably be better as after an 8 hour work day my foundation does start to look a bit patchy, but it still maintains a non-greasy appearance so I don’t mind. I would definitely recommend this to anyone who wants a glowy healthy look.

I thought I would give this a go as I had tried a lot of others that promised everything but did very little. This serum really does what it says. It is not sticky it plumps out your skin beautifully and your makeup sits on it really well.

I like this primer as I tend to prefer serums to creams in general as a base. Makeup stays on and it feels very moisturizing, not tacky.

Lovely texture for more mature skin, was really excited to try this. Until I realised all of my foundations, tinted moisturisers and cc creams were silicone based and obviously water based primer repels silicone based formulas. So the makeup separated. It clearly says it in the title that it's water based, but I didn't realise that water and silicone don't play wellHave given 3 stars as if my skin ever improves to the point I could go without a tinted moisturiser, serum or foundation this would be lovely on its own with a bit of concealer if needed.Obviously once I realised water based primers work best with non silicone based foundation (tinted) products I thought I'd see if I could find some and they weren't easy to come by. Shame.

The media could not be loaded. I put this on at 12 pm in the day and this was currently me at 20.39! The make up ain’t moved best ive used will be now moving to this 😍

Magic in a bottle, at the end of a working day my make up still looks as good as it did when I applied it during the morning

This is a really great everyday primer as not only is it great for before your makeup but it is also good for your skin and has aspects and ingredients of skincare products like niacinamide which is really great at reducing blemishes. I have very sensitive skin and I often find that most primers don't work for me and they irritate my skin however this has not, it is scentless which really helps in reducing the irritation but I also have sensory issues so things such as scented products I can find unpleasant so that's another reason why I like this product so much. The applicator is really great as I find that 3 drops is enough for my face so it lasts me a longer time as I know exactly how much I want out of it and the dropper makes that really easy and quick for when I am getting ready in the morning. I love the bottle and the glass just gives it that more high range feel which I really like. It dries on the skin really nice and gives a subtle tacky feeling that allows my foundation to stick and set to my face much better and I found that my makeup was lasting much longer in a day than it was before I was trying this. It sinks into the skin and you can't feel it too much which I also like as I hate that thick feeling on my skin. I really like this product and will likely repurchase in the future

The Maybelline Grippy Serum Makeup Primer arrived promptly and in perfect condition, with minimal yet clean and hygienic packaging—just what I like to see. First impressions? It already felt like a premium product before I even opened it.Once I tried it, I was genuinely impressed. The water-based formula is super lightweight, non-greasy, and absorbs beautifully into the skin without leaving any residue or white cast. It has this really satisfying serum-to-grip texture—you apply it with the dropper, gently pat it in, wait 20 seconds, and it truly transforms into a grippy base that holds makeup like a dream.What I loved most is how hydrated and plump my skin felt. Thanks to the 2% niacinamide, my skin looked fresher even without makeup. But layered underneath foundation? Game-changer. My makeup stayed flawless all day—seriously, no sliding, fading, or patchiness even after hours.This product is ideal for all skin types and didn’t irritate or clog my skin (I’m combination/oily and it performed beautifully). It’s well made, thoughtfully formulated, and you can tell it’s a quality item made to a high standard.Considering the performance and how little you need per use, it’s definitely a great value. I honestly didn’t expect to love it as much as I do, but I’ll absolutely be repurchasing. If you’re looking for a primer that hydrates, grips, and extends makeup wear, this is the one. Highly recommend!