Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit

Okay, so... I had purple in my hair before, it was faded. I only had it at the tips. I buy this dye and I'm thinking it's going to come out purple. No. It's this burgundy color. I was shaking the bottle and the dye was red. "Trust the process" , right? It'll come out the proper expected color, right? No and no. It's burgundy/purple-ish. I would put 1 star but the thing is, I actually really like the color I came out with. Its really pretty and the product itself is amazing on my hair. No damage and the moisture mask really makes my hair feel great.

TL;DR: Severely damaged my hair, did not color my hair as claimed. I can't speak for the other shades, but Virtual Violet is simply false advertisement. I am no stranger to dyeing my natural hair, and I've used the Loreal Hicolor shades for a couple years now. Those are also no-bleach dye for dark hair, and I have never had a problem with them. What made me decide to give Dark & Lovely a try was the color on the front of the box; it claims to take a very dark hair shade to a very bright and vibrant purple, something Loreal does not offer. This was simply untrue. My hair was the same shade as the darkest shade of the samples on the back of the box, and I hadn't dyed my shoulder-length natural hair in about two/two-and-a-half years, so almost all of my hair was virgin, save for about two inches from the bottom. Not only did the dye not even come close to the shade pictured on the front of the box (at best, under direct light, it was a slightly reddish brown) it also gave me more damage than I have ever had, including when I bleached my previously-relaxed hair back in high school. For full transparency, I left the dye on about 45min, which is longer than they said to on the box, but I had done this before with Loreal and had no issues. Again, all but perhaps two inches of my hair was virgin, and not only was there significant damage to my hair (it's thinner now and it tangles and breaks extremely easily) I also had no real color to show for it. This was about a month ago, and for some reason, each time I have washed my hair sense then, the water has been faintly red, despite there being almost no visible change to my hair. If you have dark or natural hair and are looking for a no-bleach purple dye, I would recommend the Loreal hicolor shades for dark hair only. They are more red-purple than blue-purple, but at least they do not claim to be anything they are not, and they do work, so you will at least see results that will make up for any damage you may do to your hair.

I bought this dark and lovely vibrant violet, I have very very naturally dark hair that is very difficult to color. After reading the directions clearly I applied and within a few minutes noticed the coloring left on my scalp was more of a reddish pink. I waited the full 30 minutes and rosed with lukewarm water until the water ran clear. I applied the moisture mask (which is heavenly!) I dried my hair, the end result.. a very red head. I honestly like it, but truly wanted violet. I do plan on buying this product again because I do like this unique shade of red which gave vibrant pink highlights due to having quite a few grey hairs. I truly wish this color took.

My 7-year-old has been begging for purple hair, and the Softsheen-Carson Dark and Lovely Fade Resist in Virtual Violet was perfect! We didn’t leave it in for the full recommended time since we wanted a lighter, more playful shade—and it came out gorgeous! The color is vibrant without being too bold, and it gave her that fun purple tint she was dreaming of. The conditioning mask included left her hair feeling soft and healthy, which I really appreciated. She’s absolutely in love with her new look and hasn’t stopped smiling since we did it. Highly recommend for anyone looking for a fun, conditioning hair color experience—especially for first-timers!

Awesome product, arrived on time and is as advertised. Highly recommended.