What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Paris Superior Preference Luminous Fade Challenging Permanent Hair Color Up to 9 Weeks Shine Dark Brown 4 Hair Dye Kit 1 Piece

L'Oreal Paris Superior Preference Luminous Fade Challenging Permanent Hair Color Up to 9 Weeks Shine Dark Brown 4 Hair Dye Kit 1 Piece

Product ID: 724811788

Details

Brand
L'Oreal Paris
Color
04 dark brown
Hair Type
All
Item Form
Cream
Material Feature
Compostable
Material Type Free
Ammonia Free

⏳Up to 9 weeks fade-resistant color

🌟Vitamin E & UV filter for lasting shine

💧Non-drip gel formula for precise application

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€ 51.69

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Sold byAmazon CroatiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

✨ Own your glow with fade-defying color that commands attention!

NOURISHING CARE - Infused with Vitamin E and UV filters, it locks in shine while conditioning for silky, bouncy hair.
TRUSTED INNOVATION - From L'Oreal Paris, a leader in beauty tech since 1973, delivering superior permanent hair color with advanced anti-fade technology.
PRECISION APPLICATION - Non-drip gel formula ensures mess-free, salon-quality coverage every time, even on gray hair.
LONG LASTING BRILLIANCE - Experience rich, vibrant dark brown that stays flawless for up to 9 weeks—no fading, no compromise.
COMPLETE KIT CONVENIENCE - All-in-one box with color gel, developer cream, shine protect conditioner, gloves, and easy instructions—professional results at home.

L'Oreal Paris Superior Preference Dark Brown Hair Color Kit offers a permanent, non-drip gel formula that delivers rich, luminous color lasting up to 9 weeks. Designed for all hair types, it provides full gray coverage while conditioning hair with Vitamin E and UV filters to maintain shine and softness. The complete kit includes everything needed for precise, salon-quality application at home, backed by decades of L'Oreal innovation.

Specifications

ASIN	B000RDLAIG
ASIN	B000RDLAIG
Batteries	1 AAA batteries required.
Brand Name	L'Oreal Paris
Color	04 dark brown
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (665)
Date First Available	December 29, 2011
Full Cure Time	3E+1 Minutes
Global Trade Identification Number	00071249253038, 00885158775211
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Cream
Item Weight	3.2 Ounces
Item model number	071249253038
Manufacturer	ロレアルプロフェッショナル(L'OREAL PROFESSIONNEL)
Manufacturer	ロレアルプロフェッショナル(L'OREAL PROFESSIONNEL)
Manufacturer Part Number	FPS-172665
Material Features	Compostable
Material Type Free	Ammonia Free
Model Number	071249253038
Number of Items	1
Product Benefits	Hair Coloring
Product Dimensions	6.1 x 9.14 x 15.75 cm; 90.72 g
Recommended Uses For Product	Softens
Suitable Hair Color	All Hair Colors
UPC	885158775211 071249253038
Unit Count	1 Count

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