Purple Whitening Toothpaste, Instant Brightening | 3.7 fl oz | Whitening Toothpaste for Yellow & Sensitive Teeth, Violet ToneUp, 24H Stain Defense, Long-Lasting Fresh Breath, Aluminum tube

If you're looking for a toothpaste that feels a little more special than your everyday minty paste, Euthymol Purple Whitening Toothpaste is a fun and surprisingly effective option. The first thing you'll notice is its retro-chic aluminum tube - it's got that old-school apothecary vibe that makes it feel like a premium vanity item. The paste itself has a violet hue, which isn't just for look. The purple pigment works like a color corrector, helping to neutralize yellow tones on your teeth for an instantly brighter smile. I found that even after the first use, my teeth looked subtly whiter - not a dramatic bleach effect, but a fresher, cleaner brightness. The flavor is a peach-floral-mint blend, which is quite different from the usual overpowering mint flavor you get from regular toothpaste. It's refreshing without being too sharp, and it leaves your mouth feeling clean for hours. The formula also contains Vitamin E and fluoride, so it's not just cosmetic - it supports enamel strength and gum health, too! All in all, if you want a toothpaste that's both functional and a little indulgent, Euthymol Purple Whitening is worth trying. It's especially great before events or photos when you what your smile to look its best

Euthymol is a brand known for its heritage and its love it or hate it medicinal flavor. Their Purple Whitening Toothpaste enters the increasingly popular market of color-correcting oral care, aiming to brighten smiles using the principles of color theory rather than heavy chemical bleaching. Uses purple pigments to neutralize yellow tones on the tooth surface purple and yellow are opposites on the color wheel. Retains the intense, spicy wintergreen/medicinal taste that Euthymol is famous for. Designed to be non-abrasive compared to traditional whitening pastes that use grit to scrub away stains. Like many traditional Euthymol products, this version often excludes fluoride. Best for Those who want a quick optical boost for their smile before an event or photo, and fans of bold, antiseptic flavors. You are looking for permanent, multi-shade whitening or if you find medicinal flavors overpowering. While it excels at neutralizing yellow hues temporarily, it functions more like a makeup for your teeth rather than a deep bleaching treatment. For the best visual effect, ensure you brush thoroughly for the full two minutes to allow the purple pigments to distribute evenly across the enamel.

I’ve been using Euthymol Purple Whitening Toothpaste for about a week now, and I’m honestly impressed with the results so far. I’ve tried quite a few whitening toothpastes in the past, and most of them either take forever to show any difference or don’t seem to work at all—but this one is different. I can already see a noticeable improvement in the brightness of my teeth after just a few days of consistent use. One thing I noticed right away is the flavor. It’s definitely more intense than your typical toothpaste, but not in a bad way at all. It actually leaves your mouth feeling extra clean and fresh, almost like you just left the dentist. The texture is smooth, and it foams up nicely without being overwhelming. What I really love is how effective it is at whitening without causing sensitivity. That’s been an issue for me with other products, but I haven’t experienced that here. Overall, I’m very happy with this toothpaste and plan to keep using it. If you’re looking for something that works quickly and leaves your mouth feeling super clean, I’d definitely recommend giving this a try! Going to give it more time to show me how white it can get my teeth which is why only 4 stars right now!

I love the herbal taste and how long it makes my teeth feel clean . It has a slight tingle to it which is very nice as well

Not worth the hype. Tube very difficult to squeeze out. Saw little difference in my teeth. Will use this purple pate and not rebuy. Taste good a d feel clean but no noticeable glee

Happy with this product. I feel my teeth look better contributing to better my oral health. I like the taste Color of the toothpaste is fine it foams just fine no messiness and my teeth are not that so it doesn’t bother me

i found the pink toothpaste of this brand overseas and started using it every day so i thought, why not try this one? and wow, this one is great too. Does not affect sensitivity and works just as well as the pink one, but still gentle and effective. The scent and taste are also very pleasant and fresh, just like the pink one. this brand is killin it!! great value for the money and the results you get, as no other toothpaste has done what this has. i really enjoy it and will continue to buy it.

I've always wanted to try this brand. It is rated well, I like how the tubes are aluminum (more on that in a sec), and I like the idea of the color-correcting purple color. The taste isn't what a normal "American" toothpaste would taste like. American toothpaste has more of mint/icy/refreshing. Not saying this isn't, but it doesn't have the same profile. It's "spicy" almost like the big red chewing gum - but it had a very familiar taste to me that I couldn't put my finger on it. Then it hit me! It tastes JUST LIKE PEPTO BISMOL. You know, the pink stuff you take when you get sick? To some people, that may be gross. But I am weird and love the taste of it, which made me only want to keep brushing my teeth with the stuff. So if you don't like that taste, i'd say this isn't for you. As for the effectiveness, I do feel like it brightens my teeth shortly after using it, but I can't tell if it is helping long term. I'd say the results are mild, if any. But the most important thing is my teeth feel clean. I don't have sensitive teeth, so I can't speak to if this helps or hurts that, but my mouth feels fresh after brushing. As for the aluminum tube; there is a bit of an art to rolling it. I'm someone who rolls their tubes, so it hasn't been much of an issue. But if you are someone who squeezes the tube, you are going to run into issues doing it that way. They do sell little rollers you can slide the end of the tube through. If I order another batch (which I think I will), i'll get one of those rollers to help.