how do you turn the hourly chime off?

press bottom left side twice ;you will be in alarm mode press top right to turn off or on daily alarm and hourly chime. press bottom left button again twice to bring you back to time mode. hope this helped.

What is the longevity of the battery?

I'm sure the battery will outlast the watch. My watch had a broken button and the El back light didn't work. Customer service refused to help. I'd buy with caution.

Just received watch but my LED display light doesn’t provide lighting

The display is not bright but readable in most lighting conditions. There is always the upper left or right center buttons that light the display. If your watch does not follow these conditions you need to return it.

Battery Average Life	2 years
Color Name	Black
Item Shape	Round
Batteries Included	Yes
Batteries Required	Yes
Brand	PALADA
Manufacturer	PALADA
Item Model Number	7005
Included Components	Instructions, Retail Gift Box
Special Features	Stopwatch, Alarm, Light Up, 50M Water Resistant
Display Type	Digital
Product Dimensions	27.99 x 5.99 x 1.78 cm; 3 g
Item Weight	3 Grams

PALADA メンズ腕時計 スポーツデジタル 電子クォーツムーブメント 防水ミリタリービジネス カジュアル LEDバックライト – ブラック

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PALADA メンズ腕時計スポーツデジタル電子クォーツムーブメント防水ミリタリービジネスカジュアル LEDバックライト – ブラック