Are Clairol Nice ’n Easy Pure Brunettes products permanent?

Yes! Clairol Bold & Bright is a permanent hair dye that provides vibrant and long lasting-color for up to 8 weeks.

What is the sachet in the box for?

It’s our unique Color Boost Glaze designed to give a boost of color a few days/weeks after you color. Use it whenever you need to amplify your bold color.

Should I apply Clairol Bold & Bright products to dry or damp hair?

You should apply Clairol hair color directly to dry hair, starting at the roots and working your way through the lengths.

Does the length of my hair make any difference to the amount of color I’ll need?

If you have particularly long or thick hair, you may need another Clairol Bold & Bright hair dye for a full color application.

Does Clairol Bold & Bright provide gray coverage?

It does! Thanks to Clairol's Bold & Bright Intense Permanent formula with TrueColorSeal Technology, color is locked in maximizing vibrancy and providing even gray coverage.

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Description

🎉 Turn heads with unstoppable plum power!

ALL IN ONE KIT - Includes everything you need—color cream, activator, conditioner, glaze, gloves, and instructions for effortless application.
MOISTURIZING SHINE - HydraShine Conditioner nourishes and smooths hair, delivering a salon-quality glossy finish.
VIVID PASSION PLUM - Striking purple hues that make a bold, confident statement wherever you go.
UNSTOPPABLE VIBRANCY - TrueColorSeal technology locks in rich, fade-resistant color for long-lasting impact.
INSTANT COLOR AMPLIFICATION - Color Boost Glaze lets you refresh and intensify your shade anytime—no extra dye needed.

ClairolBold & Bright Permanent Hair Dye in Intense Passion Plum delivers vibrant, fade-resistant color with TrueColorSeal technology. Enriched with HydraShine Conditioner for moisturizing shine and a Color Boost Glaze for easy color refresh, this all-in-one kit ensures professional results and bold, vivid purple hues that stand out.

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Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.