Aluram Coconut Water Based Purple Shampoo for Women (12 oz) - Sulfate & Paraben Free

My favourite for keeping my blonde hair blonde.

I stopped using my usual purple shampoo when I was diagnosed with frontal fibrosing alopecia, but since I have a mixture of very light-blond and white hair, I could see a difference within weeks--my hair began to take on that dreaded yellow hue. Still, I knew I had to be careful about what I put on my scalp--yellow hair is better than no hair, right? Even so, I kept looking. I was thrilled to find this purple shampoo made with clean ingredients! Not only does it pack all the power of purple and get rid of the dreaded yellow and brassiness, but it leaves hair healthy and shiny, yet clean and voluminous! This is by far the best purple shampoo I have ever used and it hasn't caused any problems at all with my alopecia! Thank you so much, ALURAM!

My good friend and regular hair guy always told me, “No, don’t go gray. It’ll make you look older.” But at 65, I was ready. When he had to go on sabbatical to recover from an extensive surgery, I went looking for someone to help me with just that. With everyone embracing the white/gray/silver natural color that comes to us all, I feel in good company. And I’m LOVING it. I’m about 100% white framing my face, 70% various grays everywhere else. The grow-out process was camouflaged with blonde highlights. That started in January. And I liked it, until those took on the dreaded brassy tones. Following my new gal’s advice, I landed on the purple shampoo that is the subject of this review. I’ve used it twice, last night and this morning, and didn’t do anything other than shampoo real well and immediately rinse off, and I’m so pleased with the results I’m already seeing. Price point is about average, with some less and some more. But I’ll be a repeat buyer of this one because it works! It gives great body to my piece-y cut. Smells good. Is seriously purple and thick. Not harsh at all. I love it. If you’re dealing with the dreaded brass, I highly recommend this shampoo. And if you’re debating embracing your wisdom (😉), go for it!!! It’s liberating, and I’m thrilled I did!!

Doesn’t help with making my blonde hair brighter

During Covid I let my gray grow out. I had dyed my hair since I was in my early 20's which was 50+ years ago. I just got tired of the hassle and expense every 2 1/2 to 3 weeks. My hair didn't turn salt and pepper. It went completely white - yep, what my sister-in-law says that people spend a lot of money trying to achieve! Since Covid, I tried different purple shampoos and purple treatments. They worked ok but nothing mind-blowing. Recently I was close to running out (I only use the purple shampoo once a week). I read reviews of different purple shampoos and decided to try this one. Well, just WOW! - after ONE shampoo, leaving it on less than 5 minutes, my white hair is BRILLIANT, SOFT and so white! I will never go back to the other purple shampoos again. This stuff came out of the container PURE DEEP PURPLE! It doesn't take much either so don't apply a lot, just enough to get a good lathering to cover the hair. I miss my dark hair but at 72 I've accepted the white hair now. I'm just glad that I found a shampoo that will make my hair look like I've had it professionally altered as far as color. This stuff is amazing! I wish that both of my parents who had white hair in their senior years would have used this. It makes the hair absolutely gorgeous.