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The world has changed in the seventeen years since the controversial initial publication of Paul Hawken's Ecology of Commerce , a stirring treatise about the perceived antagonism between ecology and business. Yet Hawken's impassioned argument—that business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problems—is more relevant and resonant than ever. Containing updated and revised material for a new audience, The Ecology of Commerce presents a compelling vision of the restorative (rather than destructive) economy we must create, centered on eight imperatives: Reduce energy carbon emissions 80 percent by 2030 and total natural resource usage 80 percent by 2050. Provide secure, stable, and meaningful employment to people everywhere. Be self-organizing rather than regulated or morally mandated. Honor market principles. Restore habitats, ecosystems, and societies to their optimum. Rely on current income. Be fun and engaging, and strive for an aesthetic outcome. Review: Must-read-book - This book is fantastic. Read it! Paul Hawken has created a masterpiece and will probably change your worldview. You won't be disappointed Review: Five Stars - Amazing
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G**E
Must-read-book
This book is fantastic. Read it! Paul Hawken has created a masterpiece and will probably change your worldview. You won't be disappointed
J**O
Five Stars
Amazing
B**E
A must read for those who care about our future.
Lucid, devastating, empowering, inspiring. A lot to claim of a small book but I will absolutely be recommending it to those around me and have already lent my copy to a colleague. I'm not sure I entirely agree with Hawken's proposals for green taxation as I tend to look for feedback in such systems and taxation on products that are not supposed to do us good (cigarettes, alcohol, aviation fuel...) don't seem to have had much impact on the population and in fact make the government the beneficiary of such activities reducing their desire to curb them long-term. But apart from that his call to business to look for cyclic, restorative models and stop externalising the costs of the environmental damage they do makes good business sense to me and that gives it some chance of actually permeating into culture. Hence, many years after its first publication, a growing number of companies are directly or indirectly responding to his call. Marvellous.
C**N
Livre qui porte à réflexion
Ce livre est un formidable outil pour se lancer dans l'ère suivante qui espérons-le sera moins destructrice que les deux précédentes. Autrement, l'auteur fournit un style assez dynamique couronné de très belles statistiques ! Merci pour cette lecture.
M**E
Highly Recommended!
One of the most impactful books I've ever read. Starts out with what seems like a little bit of "pie in the sky" wishful thinking, but then it quickly delves more deeply into a very well-detailed exploration of the issues and proposed solutions. HIGHLY recommended!
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