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🔥 Iron like a pro, store like a boss!
The Rowenta Focus Excellence Steam Iron combines 1750 watts of power with a patented Microsteam HD stainless steel soleplate featuring over 400 steam holes for rapid, even steam distribution. Its LED display offers 5 fabric-specific presets for precise control, while the retractable 8-foot cord ensures easy storage and freedom of movement. Safety features include auto shut-off and an anti-drip system, making it a reliable, high-performance iron designed for professional-quality results at home.








| Asin | B0F1HGT1NK |
| Base Material | Stainless Steel |
| Best Sellers Rank | 298,189 in Home & Kitchen (See Top 100 in Home & Kitchen) 190 in Irons |
| Brand Name | Rowenta |
| Colour | Regal Red Metal & Black |
| Customer Reviews | 4.4 4.4 out of 5 stars (555) 4.4 out of 5 stars |
| Included Components | Iron |
| Item Dimensions L X W | 32.8L x 12.6W centimetres |
| Item Type Name | Iron |
| Item Weight | 3.64 Pounds |
| Manufacturer | Groupe SEB |
| Model Name | Focus Excellence, Steam Iron, 1750 W, Powerful Steam Boost Up to 180 g/minute |
| Model Number | DW5433 |
| Model Year | 2025 |
| Part Number | DW5433 |
| Recommended Uses For Product | Iron, Ironing, Quelting, Quilting, Steam, Steamer for clothes, For ironing cotton, silk, linen, whool and synthetic fabrics |
| Special Features | Anti-Calc Function, Anti-Drip, Auto Shutoff, Continuous Steam Technology, Cordreel, Even Heat Distribution, LED Display, Non-Stick Soleplate, Precision Tip, Retractable Cord, Scratch Resistant, Steam Boost Function |
| Style | Modern |
| Upc | 023108945103 |
| Voltage | 120 Volts |
| Wattage | 1750 watts |
O**A
Not for use in the UK
Don't order it if you live on the Continent. Voltage not suitable and complicated to get a refund.
L**R
Made in China, NOT in Germany
Made in China. Although I searched Amazon for Rowentha made in Germany and it did return this model and although other info on the internet indicated that this high end model was still manufactured in Germany, it is manufactured in China. It does the work but definitely not as good with steam as my previous iron.
J**Y
The Best and Only Iron You’ll Ever Buy
I took my time, waited until I had put it through its paces and only then did I decide to write this review. Over the years I’ve owned a lot of irons and none of them have been particularly good. They’ve all done their job, but that’s about it. This Rowenta, however is a standout. It’s on the heavy side definitely but the weight is there for a reason. When you press down on something, you don’t need to use your body to make a crease, or flatten the surface. When you push the steam button, it’s not a little puff steam, it’s a big big cloud of steam like you’d see from a commercial steam press. On top of that, the iron face itself is not fancy no stick surfaces. It doesn’t need that! It’s designed for real work on the ironing board. It holds heat, does its job, does it properly, and doesn’t let you down at any time in the process. It has a long cord that won’t run short when you need length. It holds enough water to keep you going through a lot of clothing, and it’s got settings from delicate all the way up through linen. From what I’ve experienced so far each setting is accurate. It even has a silk setting! I’m two months short of 69 years old and I’ve been ironing my own clothing since I went into the army when I was 18 years old. If you’re looking for an iron that is going to last for years to come, do everything you wanted to do, and never let you down. This is the one you want. And by the way, if you’re curious where Rowanta is made, it’s a German company. You’re paying for the best iron made. I highly recommend this, I use it every week and they expect to be using this iron to be passed on to my kids! Yes… it’s really that good.
M**O
Best iron for making easy work of wrinkly clothes
If you haven’t owned a Rowenta iron, then you owe it to yourself to get one. I’ve owned three over the last decade and they almost make ironing enjoyable. My other Rowenta got dropped after 5-6 years and didn’t make it. Which is totally understandable considering it was a 3 foot drop onto concrete. 😲 You certainly won’t want to use an inferior iron after this one. Somehow, they manage to steam evenly and also have enough weight to press most wrinkles out easily. It has a retractable cord, which makes it easy to stow. Definitely a huge leap above your average iron. Heats up fast too.
C**E
Expensive, I am not convinced it is worth the money.
This is a fairly good iron. I thought it would be heavier, so that it would iron the more difficult sheets etc.
G**N
Best iron ever!!
Greatest iron I have ever owned! No dripping or bursts of steam. Large water capacity, smooth ironing, heats quickly, not too heavy, and I love the retractable cord!! As a frequent sewer and quilter, a good iron is a MUST. I’m tired of irons that burn out after a short time.
Trustpilot
2 weeks ago
1 week ago