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🖤 Elevate your entertainment with the ultimate 77" OLED powerhouse — where cinema meets next-gen gaming!
The Sony BRAVIA XR8B 77-inch OLED 4K Ultra HD Smart TV combines over 8 million self-lit pixels for perfect black contrast with a powerful XR Processor that enhances color and clarity in real-time. Designed for the professional millennial gamer and cinephile, it features exclusive PlayStation 5 optimizations, Dolby Vision HDR, Dolby Atmos sound, and Google TV integration for seamless streaming and voice control. With a 120Hz refresh rate and XR OLED Motion technology, it delivers blur-free, crystal-clear visuals, making it a top-tier choice for immersive gaming and cinematic viewing.












| ASIN | B0FHYCR41F |
| Additional Features | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu |
| Antenna Location | Home Viewing |
| Aspect Ratio | 16:9 |
| Audio Input | HDMI |
| Best Sellers Rank | #10,105 in Electronics ( See Top 100 in Electronics ) #7 in OLED TVs |
| Brand | Sony |
| Built-In Media | Power Cable, Remote Control, Stand, Manuals |
| Color | Black |
| Compatible Devices | Smartphone |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Connector Type | Ethernet, HDMI, Optical, RS232C, USB |
| Contrast Ratio | High |
| Control Method | Remote, Voice |
| Customer Reviews | 4.6 out of 5 stars 215 Reviews |
| Display Backlight Configuration | Direct LED |
| Display Backlight Setting | Pixel-level Dimming |
| Display Backlight Technology | LED |
| Display Language Options | English |
| Display Refresh Rate in Hertz | 120 |
| Display Size Class | 77 Inches |
| Display Technology | OLED |
| HDR Format Supported | Dolby Vision |
| Hardware Interface | Composite Video, HDMI, USB |
| Integrated Surround Sound Format | Dolby Atmos, DTS:X |
| Internet Applications | Prime Video, Hulu Plus, Netflix, Max, Disney+, YouTube, Sony Pictures CORE, Google TV |
| Item Dimensions D x W x H | 16"D x 67.5"W x 39.88"H |
| Manufacturer | Sony |
| Mfr Part Number | K77XR8BB |
| Model Name | BRAVIA XR8B |
| Model Number | K77XR8B |
| Model Series | BRAVIA XR8B |
| Model Year | 2025 |
| Motion Enhancement Technology | XR OLED Motion |
| Mounting Type | Wall Mount |
| Number of Audio Channels | 2.1 |
| Operating System | Google TV |
| Picture Quality Enhancement Technology | XR Processor, XR Clear Image, XR OLED Motion |
| Refresh Rate | 120 Hz |
| Resolution | 4K |
| Screen Finish | Flat |
| Screen Size | 77 Inches |
| Signal Format | ATSC |
| Size | 77 |
| Smart Home Compatibility | Smart Home Compatible |
| Speaker Description | Acoustic Surface Audio+ |
| Speaker Maximum Output Power | 56 Watts |
| Special Feature | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu Special Feature Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu See more |
| Specific Uses For Product | Entertainment |
| Total Number of HDMI Ports | 4 |
| Total USB 3.0 Ports | 1 |
| Total Usb Ports | 1 |
| Tuner Type | ATSC |
| UPC | 027242934108 |
| Unit Count | 1.0 Count |
| VESA Mount Standard | 600 x 400 mm |
| Video Encoding | H.265 (HEVC), VP9 |
| Warranty Description | 1 year |
| Warranty Type | Limited |
| Wireless Technology | Bluetooth, Wi-Fi |
H**N
Absolutely killer TV for ps5!
The picture on this screen is amazing. I purchased this for my PS5 gaming TV and it does not disappoint! Crimson Desert graphics rival the highest end PC systems which is what I was hoping for. Also very cool that activating the controller turns on the TV natively, I didn't have to configure anything. Movies and streaming look fantastic. Has the best black color and contrast I've ever seen on a TV. It's still a little pricey, but so worth it. The audio is pretty great too. Voices sound like they are coming from different directions.
S**S
Awesome TV at a good price
Arrived in good shape, quite large box and well protected. Takes 2 people to handle the box as large n heavy. No issues setting up. Picture being OLED is wonderful and such big difference from regular LED technology. Sony quality very high end. Used the optical output audio line for sound and had no issues sounds great. The built in audio system is OK, does the job but isn’t that great as the is designed for using an external sound system. Frame is thin so does not waste any valuable wall space. Viewing angles are good. When on picture has minimal glare n reflections but when off the screen does reflect a lot of window sourced light. So far enjoying this serious upgrade from regular TV technology. After several attempts at purchasing direct from Sony I found Amazon was without doubt the best supplier as many other vendors use some very lame contractors. Very happy with this purchase.
S**N
The best looking TV I’ve literally ever seen
Wow. It’s really gorgeous. I was debating between this one and another Sony oled that was about $600 more. I can say there’s no way the other one is worth the extra money. This one really is insanely nice. The picture is almost trippy how clear and colorful it is. I’ve been playing Cyberpunk on it and it’s beautiful. The software is the best I’ve used that’s built into a tv. It’s not perfectly intuitive but it’s the best one I’ve used. It’s also by far the most responsive. The remote is better than passable and it does 4k 120hz on two of the HDMI ports so I have my gaming pc plugged into it and I just had to get a better hdmi cable to actually do it. It also has variable refresh rate which has also been great. If you’re looking for an oled I really believe this is the best one. Sony really does make some solid TVs.
T**E
Love this TV!
Enjoying the high quality picture and easy to use remote and dashboard. We had a previous Bravia model years ago and are experiencing the same high quality! Very intuitive to set up and use!
J**S
Great up graded
Set up a pain Sony color the best great blacks are great. dose a great job of up scaling dvds and any low bit rate video. Audio out tos link pcm is must better then my olde xbr 90 over all great up grade C
C**N
Near Perfect for Films and Games
This is the first OLED TV I’ve purchased and WOW I didn’t realize just how much better it looks compared to a regular 4K LED. The colors are great, but some of the AI upscaling and motion smoothing options make the image look much worse in my opinion. The only upscaling feature I would use would be Reality Creation, as it does a very good job of upscaling the image while leaving minimal artifacts behind (I would assume it’s some version of PSSR on the TV itself). For gamers, the latency rivals monitors and the VRR/120hz modes make gaming on the big screen better than it’s ever been before. I wouldn’t recommend this to those who have brightly lit living rooms, as the screen is fairly glossy and harder to see in direct sunlight. But for everyone else this is just about the nicest TV you will find for around $1,000 and I can confidently recommend this to anyone who does not already have an OLED display.
D**E
Incredible picture!
Excellent picture quality, as expected from a Sony product. This is a Google TV and it is very intuitive. Set up is a breeze compared to older models of smart TVs. We got the 65 in and we love it. We would have gotten the 70 in if it was available. The brightness of our picture compared to our 12-year-old Sharp is pretty amazing.
O**Y
Looks great, smart and fast, glad I bought it
Excellent blacks (as Sony is known for). Beautiful picture. Has a special PlayStation port for awesome gaming experience. Easy set up, very happy with it.
Trustpilot
2 months ago
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