Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein 8.5 oz

Definitely worth the money. Product lightened very well on the first wash. I left it in for 5 minutes. I would say 2 washes with this stuff and the brace will disappear. Very effective. The color came out blonde like when I first had it done at the solan.

Dulled the yellow somewhat but not as well as the reviews had led me to believe.

This product is fantastic. I am in the process of transitioning my hair back to grey and I had very blonde highlights put in the help with the root demarcation. The highlights turned brassy with a "greenish" tint after washing my hair with hard water for a few weeks. I applied this products for three minutes the first time and then another four the day after. My highlights are now back to being very light and my hair is not dry at all. I am very impressed!

LO UTILIZO CON EL CABELLO EN SECO PARA MATIZAR MI BALAYAGE.... ME ENCANTA

Blonde hair requires the use of purple shampoo a couple times per week to avoid looking brassy & Nexus Blonde Assure protects & keeps my blonde hair looking healthy and free of any unwanted brassy or orange tones. I'm picky about my hair products and I refuse to buy anything that isn't sulfate free and Nexus offers a quality product and it's at a very competitive price. The bottle isn't very big but I don't use it daily so I think that it will last enough to justify the $20 price tag. The scent is great and I this shampoo definitely leaves my hair looking very shiny and clean. Nexxus just out performs others. Some purple shampoos have left my hair very dry & brittle but this one leaves my hair feeling very soft. I'm very satisfied with this purchase.