EMOTIONAL DESIGN Paperback – 11 May 2005

When I read The Design of Everyday Things (Also by Donald Norman), I thought I discovered design gold. This book, then is a design gold mine. It deals with what Norman calls the final frontier of design - Emotion. The book is extremely enjoyable to read and connects to the human parts of the reader - not the one that does the thinking, but the one that does the feeling. It's interesting to know how we are affected by the objects we surround ourselves with and also how our brains function while choosing which objects to surround ourselves with.Norman presents three levels of processing of our brains- the visceral, the behavioral and the reflective and how they all are interconnected and involved in our decisions and choices and in the way we perceive the world. The first five chapters of the book are very enjoyable to read and know, not just for designers, but also for anyone who is interested in knowing the way they function in life. The sixth and seventh chapter are somewhat different and feel slightly disconnected from the overall context of the book - why we love or hate everyday things. These chapters discuss whether or not machines and robots should have emotions or not. It feels that way because probably we aren't used to imagining machines or robots that have emotions on an everyday basis. It still seems to far out in the future.The research is fantastic, the writing and structuring of the book is brilliant. Though I wish there were more photographs of things mentioned in the book. It is one of those books which I would be re-reading again and again because it pulls my design-heart-strings.[I ordered a paperback 2005 edition of this book by Basic Books, the printing and binding were good, the pages slightly yellowed, and the corners bent while shipping (I assume).]

I loved this book. This book brings about the irrational nature of human beings and explains how our brain interprets things around it with 3 different processing levels- visceral, behavioral, reflective. Don Norman give some tips on how we can build and design products taking these levels into consideration

The design of everyday things is a better read, so if you are done with that you can order this

the print quality is good. its a great book to read.

A good book. Many of observation in this book would have observed by you already, but putting our every everyday observation as trained creative person into quite refreshing context and bring in higher meaning is the beauty of the author.

I would recommend this for all design students. Specially for the beginners who want to read design books when they are in their first years, to really understand how design in our daily lives has such a huge impact on our emotions.

Best

Don writes really easy to understand english. I love the simplicity in his sentences.For this perticular book, I'd say there are points to grab. But sometimes he keeps making the same point for 3-5 pages which gets somewhat boring.Also, some sections seemed old to me, considering it being read in 2022.Would definitely recommend anyone diving into the field of design.