Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Description

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen. Review: Great Insights - I am a student of Leadership and find this book very interesting in terms of format, insights, and language. I love the organization, simplicity, presentation, and methodology used in presenting the topics. It is worth the price and the read. You will know everything about CSR reading this book. A shortcoming will be the author's choice of real world examples of success story which includes names that are not necessarily what he would have used had he known few years later their success was a fake. But the book is a simple great read and very relevant for students in leadership like me. Review: Personal Touch - The author's signed my book, I thought that was neat! This book was a good resource for my Corporate Social Responsibility class. I recommend it for anyone taking the Organizational Supervision Business Management Degree.